A big boner

Une grosse gaffe

An ad for Maxi featuring comedian Martin Matte, a spokesman for the chain, is a scandal since it was put online Thursday morning.

Skid

In the pub, which has been withdrawn since, you can hear it say that it is given as a challenge, since the beginning of the containment, to taste all the products of quebec.

The problem is that Martin Matte is wearing a fat follows. It has so much eaten, that it has become big.

It is funny to laugh at the big (not). It is the last form of discrimination is socially acceptable.

Unsurprisingly, this has led to grumbling. Several have referred to the advertising of grossophobe because it encourages prejudice related to obesity.

The pub, in order to be effective, must register in his own time. Then I entered wrong how the agency LG2 it was possible to think that, in the current context, it was a good idea.

Person in the approval process, has said that this was not the flash of the century of disguise Martin Matte with a costume that evokes a body which, remember, is still stigmatized.

How brands have been able to join in this dubious idea ? And how Max can it take this idea, at the risk of alienating part of its clientele ?

It is boring to say, because Martin Matte is a comedian that I love, but this time, he has escaped. See that he has donned this costume, saying it was a good idea.

This is not funny

There are to say that we made a scandal with nothing, it’s just humor. Be sure to ask.

Ask yourself what it’s like to be repeated incessantly as if it’s big, it’s our fault.

The weight is not only a question of choice, and this is precisely the message sent by this ad.

Then not bravo Max, not bravo agency LG2, and not bravo Martin Matte. You have accustomed to better.

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