The outdoor cinema has experienced a resurgence of popularity in many places in the world since the beginning of the pandemic, and Québec is no exception to this phenomenon. The Cine-Parc Saint-Eustache has even risen to the second rank in cinemas, drive-in ‘s busiest in North America the end of last week.
According to an article published Tuesday on the specialized site Deadline Hollywood, the Cine-Parc Saint-Eustache has scored 105 400 $ for the week end of Fathers day. Only one other drive-ins in North America has raised more money than that of Saint-Eustache during these three days : the Ford Wyoming Drive-In, Dearborn, in the State of Michigan (127 of 300 $).
Contacted by The Journal, Bridget Mathers, the president of the Group Mathers (who manages the Cine-Parc Saint-Eustache), did not seem surprised by learning this information : “Our ciné-parc is the largest in Canada and probably one of the biggest in North America, so it is not surprising that we find ourselves on this list,” she said.
With its five screens, Ciné-Parc St-Eustache can accommodate up to 3000 cars in normal times. But with the new rules of detachment are to be observed during the pandemic (two metres between each car), the capacity has been reduced.
“I would say that we were about 1300 cars last Friday and 1400 the next day, writes Brigitte Mathers. With the two meters of distance, it is more complicated. But I’m still very surprise to see that the public is waiting for you night after night even if there was no new movie to present. Last week, we presented the first Harry Potter and it was one of the movies that has the most market up to now this summer. It proves that after the confinement, the people were anxious to get out of the house for activities. “