The Winter Classic, held in Drummondville from February 9 to 11, 2018, suffered a deficit of $ 143,981 because of lower ridership, but generated an estimated $ 632,380 in spin-offs, including spectator spending of $ 289,090. $ and local purchases in the order of $ 343,290.
The media impact was evaluated at $ 473,103 for a total of $ 1,166,122. Mayor Alexandre Cusson encouraged the various cities and organizations to hold this event.
The Drummondville Voltigeurs faced outdoor matches at the Sherbrooke Phoenix and the Victoriaville Tigres on February 9 and 10. The Cantoners of Magog also played the victory to the Gauls of Saint-Hyacinthe during the weekend.
The Classic attracted a total of 11,781 spectators over the weekend: 9716 for the two games of the Quebec Major Junior Hockey League and 2065 for the Quebec Midget AAA Hockey League game.
“The comments were unanimous about the experience and the atmosphere. Whether as a spectator, a player, a volunteer, a coach or a parent, the Drummondvillois and visitors to the rendez-vous have had a unique experience. Like City, we can say mission accomplished. This event contributed to the happiness of our citizens this year. I still have chills while thinking back to the electrifying atmosphere, “said Mr. Alexandre Cusson, Mayor of Drummondville by way of press release.
“Our fans, volunteers, partners, players and staff have had an amazing experience. All will retain memorable memories. The Classic once again crystallized Drummondville’s sense of belonging to their junior hockey team. Moreover, it has been beneficial on the audience at the Marcel-Dionne Center in the final right of the regular season and in the playoffs. Finally, what about the positive effect of this event on the reputation of our team, “added Eric Verrier, president of the Drummondville Voltigeurs.