A win-win partnership which allows the Netto de Bagnols brand to host a postal service

Alice Esparza de Netto et Cédric Gentil de la Poste. MIDI LIBRE – T.M.

The discount supermarket at 500 avenue Alphonse Daudet in Bagnols-sur-Cèze hosts a Relais de la Poste. Since January 1, 2024, customers have come to drop off mail, collissimos or a chronopost while doing their shopping.

The blue bird on a yellow background appears on the shelves of the Netto supermarket. The Hard Discount food brand in Bagnols-sur-Cèze  has been offering a postal service since January 1, 2024. It is easily recognizable in its space decorated in the colors of the Post Office. You can come and do shopping there and send a letter. It saves time. People who come to have an operation can buy their baguette and salad at the same time" rejoices Netto manager Alice Esparzac. At Netto, customers can drop off mail there. "We also sell anything that is stamped or stamped envelope." The service offering extends to registered letters and tracked parcels. The supermarket management has set up a sales area for postal products. "We take back the torch" rejoices the representative of the food brand.

A win-win partnership

On Saturday mornings the service is open until 11:30 a.m. Cédric Gentil is the manager of the commercial space in the Bagnols-sur-Cèze sector. "Customers who want to send a registered letter or mail  benefit from Netto's working hours which are wider than those of the Post Office, he explains. It's a win-win partnership. We adapt to our customers' consumption patterns.

A new clientele

Every day the postman comes to Netto to collect the letters and parcels stored in a small gray bin. The small postal area is equipped with a printer, a weighing module and an operations invoicing machine. "This brings customers who didn't come here" she rejoices. All smiles, store manager Alice Esparza mimes the surprise of the customers. "They are pleasantly surprised" she emphasizes.

Setting up

 Two employees known for their ease in  customer relations  have been trained by the Post Office. "It's a job nonetheless, underlines the manager of Netto. It can be learned. It’s still a bit complex. You have to know how to check if there are valuable things in an envelope. We are still in the implementation phase." 

Redeployment strategy

The relay point of the Netto store in Bagnols-sur-Cèze replaces the closure of the Bagnols Daudet post office annex which  adjoined the King Toy store. The public service operator has decided to lower the curtain on this postal office. There was a call for tenders. Netto won the market. The store's management hopes for positive repercussions. The page of the former Post Office annex has now been turned. "The opening hours did not necessarily correspond to those of our customers because it was not open all the time and all day, explains Cédric Gentil, manager of the commercial space of the Post Office in the Rhone Gard. Afterwards there was work with the municipality of Bagnols-sur-Cèze to review the network of the presence implementation. postal ". The arrival of the postal relay at Netto is a translation of this redeployment strategy. »

Territorial network

On Friday January 12, 2024, La Poste also set up in the premises of the Vins sur Cèze store headed by by Remy Barrot route de Saint-Gervais à Bagnols-sur-Cèze. The saleswoman Laetitia Mesplé considers that this new service “responds& the demand created by the closure of the Daudet office. She hopes for positive outcomes for the business that employs her. "Ça will make it easier to send packages and packed baskets. La Poste Relais de Vins on Cèze will hopefully attract a few more customers" for Wines on Cèze.

Postcard

Cédric Gentil is responsible for the Post Office in the Bagnols-sur-Cèze sector. It manages the entire Rhone Gard. It delivers the map of the postal network à today in the Rhone Gard: "We have five full-service offices in Bagnols-sur-Cèze, Pont-Saint-Esprit, Connaux, Laudun-l’Ardoise and Goudargues . And then we have postmen and counter clerks. Saint-Paulet-de-Caisson and Saint-Julien-de-Peyrolas. There are also ten municipal agencies in partnership with town halls. The Netto of Bagnols-sur-Cèze. welcomes the third LPR, i.e. La Poste Relais.

For the post office on Place Alsace Lorraine in Bagnols-sur-Cèze, customers have until 4 p.m. from Monday to Friday and 12 p.m. on Saturday to send a document or package. This is not the first time that Netto has done business with the Post Office. A similar agreement has already taken place in Pont-Saint-Esprit. The Spiripontaine brand opened its doors to the public service operator who installed its equipment and products there. From Monday to Friday, users can drop off mail, a collissimo or a chronopost until 3 p.m. On Saturday morning users have until 11:30 a.m. to send their items. I subscribe to read more