SET À DAY
The Toronto Maple Leafs emulated the Montreal Canadiens by incorporating a sponsor logo on their jerseys starting this season, as they entered into a long-term agreement with the Dairy Farmers of Ontario at this time. subject.
Thus, the players of the formation of the Queen City will wear their piece of equipment displaying on the upper left side the symbol of the milk producers of the province. This will be visible both on jerseys used abroad and on those used at home games.
“Given our pride in this partnership and the immense benefits of milk to elite and everyday athletes, the blue logo and white Milk on iconic Maple Leafs jerseys is the perfect combination. We want to develop more initiatives like this to reach the next generation of fans and give back to communities across Ontario,” said Maple Leaf Sport & Entertainment, Jordan Vader.
Logo bibs will become standard in Toronto on Saturday, when the team plays a doubleheader at the Ottawa Senators to kick off the preseason schedule.
In Montreal, the Habs partnered with the Royal Bank of Canada for sponsorship on their red jerseys.