BET À DAY
Board of directors thanked, teams mobilized, polls and promises of all kinds: Elon Musk, the new leader of Twitter, wasted no time in making his mark on the influential social network.
The boss of Tesla and SpaceX bought the Californian company on Thursday, and immediately dissolved the board of directors, thus becoming the “sole director of Twitter”, according to an official document submitted to the market regulator on Monday. (SEC).
He also ousted several senior officials, including former CEO Parag Agrawal, and launched several major projects, according to several American media and employees.
Twitter engineers began work this weekend on redesigning the subscription and account verification system.
The idea would be to add to the practical paid features launched last year the verification service – the blue tick that certifies the identity of users – and to increase the price to 20 dollars per month instead of 5. p>
Users who have already obtained this certification will lose it after three months if they refuse to subscribe to the new subscription, according to The Verge.
The engineers involved are expected to work tirelessly to turn the option by November 7, and were told their jobs were on the line.
The new boss has also asked teams to relaunch Vine by the end of the year.
Twitter bought this ultra-short video application in 2012, long before TikTok popularized this format for good, but put it away four years later.
Elon Musk, who renamed himself “Chief Twit” on his profile (“twit” meaning “moron” in English), brought in Tesla developers on Friday to review the work of Twitter employees.< /p>
According to the Washington Post, the multi-billionaire plans to lay off some 75% of his new company's 7,500 employees.
“The ongoing layoff process is a farce and a disgrace . Tesla henchmen make decisions about people they know nothing about except the number of lines of code produced. This is complete nonsense,” Taylor Leese, the director of an engineering team who says he was fired, tweeted on Sunday.
The world's richest man, however, will need staff to reveal the 'incredible potential' he sees in the so far unprofitable platform.
Most of Twitter's revenue currently comes from brands, anxious to back their advertisements with consensual content.
Elon Musk detailed to them on Thursday his vision of an “online public square” where all opinions can be expressed without this becomes “hellish”.
And on Monday, he traveled to New York, where his team met with several advertisers to try to reassure them, according to The Information.
On Friday, the automaker General Motors announced that it was temporarily withdrawing its ads from Twitter.
Elon Musk has promised to form a “content moderation council” to set the limits, which he currently considers too constraining, like many right-wing politicians.
For now, the whimsical leader with 112 million subscribers seems to be providing after-sales service himself.
He has responded to various complaints from users accusing Twitter of censorship, pointing out to the one that the network should “be balanced and favor no side” and another that profiles “suspended for minor or questionable reasons (would) be released from Twitter jail.”
On Sunday, he himself deleted one of his tweets, which included a link to a conspiracy theory about the assault on the husband of Nancy Pelosi, the leader of the congressional Democrats.
“Troll Elon should alert the withdrawal (of this tweet) the head of Twitter Elon”, commented the former special rapporteur of the UN for freedom of expression David Kaye, ironically on the different caps of the billionaire.
As soon as the announcement of the takeover by the libertarian billionaire, the platform faced a resurgence of activity from malicious accounts, tweeting the “N-word”, a racist insult unpronounceable in the United States.
“It is a small number of accounts”, which are for the most part “inauthentic”, reacted Yoel Roth, the person in charge of security on the site, specifying to have taken measures against the authors .
“Musk is going to have to climb a mountain the size of Kilimanjaro to fix Twitter,” commented analyst Dan Ives, referring to the problems of content monetization, user engagement and competition from other applications.