One percent is the ratio of subscribers who play games on the popular on-demand online movies and TV series platform.
If Netflix's goal was to diversify its customer base, let's say it's a losing bet.
According to data obtained by CNBC from app tracking group Apptopia, Netflix's games average 1.7 million daily users, a tiny fraction of Netflix's 221 million subscribers worldwide.
And yet, Netflix continues to cling to its dream and plans to grow its catalog of video games from 24 to 50 by the end of the year, thanks in particular to the acquisition of the independent studio Night School. These mobile smartphone games have been downloaded 23.3 million times worldwide since November 2021, again according to Apptopia.
The video streamer started its catalog with just five games, which has increased to 24 titles, including card game Exploding Kittens, League of Legends spinoff Hextech Mayhem and strategy title Into the Breach >.
Netflix is also planning to add a game based on its original series The Queen's Gambit.
The popular TV series Le Jeu de la dame, on Netflix (The Queen's Gambit)
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If you want to increase the base by 1%, Android device users can access and download the games for free from the Netflix app or the Google Play Store, while the rules of Apple are forcing Netflix to direct users to the App Store for downloads.
Finally, to diversify its revenue and after losing 1.3 million subscribers when it announced its financial results this spring , Netflix plans to deploy an offer of video content with advertising by the end of the year, as well as the possibility of repressing account sharing.
All that remains is to build a solid clientele for its platform online games, Netflix will have to garner many more new players.