Advertising campaigns in connection with the back-to-school, decorating tips for study space at home: retailers of furniture fit visibly at the request of a customer who is preparing to return to the classroom out of the ordinary.
The mills and stores of school supplies are not the only ones to benefit from the approach of the new school year to boost their sales. The COVID-19 has prompted many canadians to equip them to be installed to work at home, and parents are many want to do the same for their children, whether it is to school at home, or in anticipation of some courses that might be online.
On the web and social networks, retailers like Structube, Bouclair, Furniture RD, or Furnishing Tanguay broadcast such messages, accompanied by photos of desks, chairs, lamps or workspaces.
This is also the case of Bestar, a furniture manufacturer located in the eastern Townships, who has noticed the keen interest of the customer in the month of April. “It has been an overall increase of 20% on our portfolio, which is connected to the back-to-school since June compared to the same period of the previous year”, said Martin Tardif, vice-president of business development and products from Bestar.
Some articles are particularly popular. “If we take a office chair, last year, we had sold a hundred or so there, we sold a thousand”, he said.
The closure of the schools at the beginning of the containment has pushed everyone to want to equip at the same time, which has meant that demand has temporarily exceeded supply. “We really see a consumer very alert, but that is in a period where there is a lot of out-of-stock everywhere, so faster and with a request for the same offer,” said Tardif.
The home school will still be in the lives of parents for a certain period of time. In the plan of the new school year 2020-unveiled Monday by the ministry of Education, we learn in particular that children with symptoms consistent with the COVID-19 will have to stay home waiting to have a negative test result.
That’s why beyond the office and out of the chair, retailers are also relying on decorating tips to make the study area an attractive place for the child. On the site Furnishing Tanguay, include blog posts about it.
“Our website takes more size and performs very well. You’re always trying to increase our number and our range of products to serve the more possible the whole population of Quebec,” said Charles Tanguay, vice-president of sales and finance for the company.
It plans to unveil new products in association with the school over the next few months. “We hope that the new term will be done safely and that everyone will be well-equipped in time,” he mentioned.