Barbie: Venus Williams, Estelle Mossely… who are the sportswomen represented by the new dolls unveiled by Mattel ?
|Les neuf nouvelles Barbie sportives ont été dévoilées. Mattel
Mattel a annoncé neuf nouvelles poupées à l’effigie de personnalités sportives à l’occasion du 65e anniversaire de Barbie.
Nine high-level athletes will have their Barbie, Mattel announced this Wednesday, May 22. The group that markets the most famous doll in the world wants to highlight sport among little girls. The brand's communication axis emphasizes the role of sport among young girls.
"Girls involved in team sports are more likely to believe they are smart enough for their dream career, d’ ;rsquo;have high opinions of their abilities and skills, have increased leadership aspirations and enjoy higher levels of self-confidence", emphasizes Mattel .
Olympic champion Estelle Mossely
On the occasion of Barbie’s 65th anniversary, nine athletes are inspiring new models. Among them, a Frenchwoman, the boxer Estelle Mossely who shared her joy at becoming an inspirational model for many little girls.
J’ai tjr eu à cœur d’inspirer la nouvelle génération, d’encourager les jeunes filles à persévérer ds le sport.
Je veux montrer que l’on peut être ce que l’on veut, être boxeuse ou bien championne.— Estelle Mossely (@EstelleMossely) May 22, 2024
"I want to show that we can be whatever we want, be a boxer or a champion", tweeted the Olympic champion. Other sportswomen who now have a Barbie doll in their likeness are the tennis star Venus Williams, Christine Sinclair, Canadian football player, the Australian footballer Mary Fowler, gymnasts Alexa Moreno (Mexico) and Rebeca Andrade (Brazil), the Spanish Paralympic triathlon champion Susana Rodriguez, the Italian swimmer Federica Pellegrini< /strong> and the Polish sprinter Ewa Swoboda.
"By spotlighting these inspiring athletes and their stories, we hope to uphold the belief that every young girl deserves the opportunity to pursue her passions and transform her dreams in reality", says Mattel again.