Béziers Feria broadcast live in 90 countries
|David Casas, le commentateur vedette de One toro sera présent durant toute la feria de Béziers. Midi Libre
Onetoro's Spanish cameras will broadcast live all the bullfighting shows at the Feria de Béziers.
For the first time in over two decades, the Feria de Béziers will be broadcast live by the Spanish channel Onetoro. All the bullfights and the novillada piquée will be visible on the only current 100% bullfighting channel and will give the city an international reputation with subscribers in 90 countries. The project was born following the meeting between David Casas, a bullfighting journalist from Movistar, and Moritz Roever, the future owner of the channel: « Moritz is a German who has been passionate about bullfighting since his studies in Mexico and he runs the streaming platform one football. He wanted to duplicate the concept in bullfighting, », explains Luis Garzon, the channel's manager.
117 live televised bullfights in 2024
« Developing a platform on bullfighting is fundamental to promote it. We have recruited great professionals from Movistar to maintain and optimize the quality of broadcasting and editorial by eliminating their weak points », adds David Casas. « For example, you can access the content on television but with all the multimedia tools and we announced in January, the 117 shows that we will broadcast this year to offer visibility to our subscribers".
At these bullfights on both sides of the Atlantic, the program schedule is supplemented by documentaries and interviews to ensure constant content. In 2024, One Toro will also broadcast « popular shows such as the recortes and develop the equestrian part with the ’acoso y derribo, the forcados to internationalize our offer, specifies Luis Garzon, the boss of the canal, very present in Latin America and Spain. Coming to Béziers is strategic for our channel in order to develop our number of subscribers in France. It is a country where bullfighting is well organized and enjoys great popularity. Béziers symbolizes the quality of shows in France with figuras, novilleros and bullfighters in the making. Especially since the quality of the toro in this country is recognized and constitutes the foundation of bullfighting.
A project in development which is researching
a financial balance
This presence will therefore provide significant influence to the Feria, to the city and to the bullfighters and breeders of the Region with the reports accompanying the broadcast of the bullfights. The future of this bullfighting chain, which initially worried aficionados, remains a challenge for the influence of bullfighting. « We are satisfied because the canal continues its development by having the exclusivity of the main Ferias such as Madrid, Seville, Pamplona, Bilbao or Valencia. But we currently have 58,000 subscribers and the balance point is around 100,000. Tens of thousands watch the channel through piracy and it is very difficult to combat this phenomenon. We are convinced of the potential of this chain even if it is currently generating losses. Our strategy is to develop the offer to attract subscribers and the bullfighting world must understand that the price of image rights is disconnected from current economic reality. concluded the leader.