MONTREAL – Following the example of the State and private companies, the Museum of contemporary art of Montreal (MAC) and the Museum of civilization of Quebec will no longer be advertising on Facebook until the 31st of July.
This also applies to Instagram, the social network owned by Facebook.
“The Museum joins the many companies and the government of Quebec, taking part in the global protest movement, #stophateforprofit asking for a better framing of messages, hate speech, inciting to hatred, discrimination and racism on these platforms,” said the MAC by press release on Wednesday.
Museum of civilization of Quebec
The City of Laval, Desjardins group, Air Canada, the National Bank and the Laurentian Bank have also suspended their advertising on Facebook until the end of the month, as well as several other businesses across the country.
“We continue to believe that Facebook, like many other platforms, plays an important role and useful in the world of communications, but the algorithms must reflect the priorities of the human and social, in the respect of all individuals”, said Stéphan La Roche, president and ceo of the Museum of civilization, by issuing a press release.
Boycott #stophateforprofit has been launched in the United States by the National Association for the Advancement of Colored People and the Anti-Defamation League, organizations of defense of the Afro-Americans and the fight against anti-semitism. It is part of the vast movement against the systemic racism that has taken birth after the death of the Afro-American George Floyd under the knee of a white policeman, in may last.