“Calico hair”, this cult hair trend from the 2000s, is making a comeback this summer

Toujours en avance sur les tendances, Dua Lipa a adopté une variante du 'calico hair' dès 2020. VALERIE MACON/AFP

We thought we were done with the aesthetic of the 2000s, but that's not the case. After bringing most of the fashion trends of this decade back into fashion, the younger generations are now tackling beauty inspirations. The latest craze ? Calico hair, one of the worst hair memories of teenagers and young adults born in the 1980s and 1990s, is about to (re)become the star of the summer.

What do Jennifer Aniston, Christina Aguilera, Kelly Clarkson, and Nicole Richie have in common? ? They are all public figures, it is true, but they have also and above all all succumbed to the call of & ;#39;calico hair' in the 2000s.

A hair color that the world would have done without, but which was unanimously appreciated for a long time before falling into oblivion in favor of more modern techniques and more subtle nuances . However, this was without counting on the Z's craze for the 2000s, a seemingly inexhaustible source of inspiration which today contributes to bringing this balayage up to date unusual, not to say doubtful.

Wide band scanning

For those who don't have the reference, the 'calico hair' is none other than a balayage where brown, blonde and red locks mix. All inspired by the calico cat, whose coat is adorned with the same shades. We could stop there, but the coloring in question also requires opting, not for a subtle balayage carried out on fine strands, but on large strips of hair, for a result that the ' #39;we will simply describe it as original.

From the beginning of the 2020s, the 'calico hair' has attempted several breakthroughs without succeeding in establishing itself in its original form. Bella Hadid and Dua Lipa are among the personalities who have adopted it, but contenting themselves with a duo of colors, creating a contrast between the hair that surrounds the face (the two strands in front) and the rest of the hair. Four years later, the cult sweep of the 2000s is indeed making a comeback, as Miley Cyrus proved at the last Grammy Awards (although in a more nuanced version).

And this is just the beginning for what should be the star hair color of summer 2024. Just take a look at TikTok to see that the 'calico hair' has already gained a host of followers, with more than 20 million publications to date. On short hair, long hair, straightened, curly, or curly hair, it doesn't matter, the younger generations are having fun giving free rein to their imagination and their desires in terms of dominant color(s). ) and shapes.

If we rely on the Pinterest summer 2024 trend report, the trend is even exploding with searches up 6,500% for calico hair coloring and 5,400% for broadband wicks from the 2000s, between April 2023 and April 2024. That's not all since the social network also reports an increase of 2,840% in ;research interest in contrasting highlights on dark hair. We will have understood, the season of all extravagances has well begun!