SAN FRANCISCO | Google is going to add labels to images, to report on whether they are misleading, a new effort that adds to its arsenal of measures to combat the misinformation.
The new tags “Fact Check” (check the facts) will appear in the results of the photo and video on the search engine has to know the giant of the sector on Monday.
In its press release, Google gave the example of photos that claim to show, wrongly, sharks swimming in the streets of Houston after a hurricane in 2017.
These contained false, misleading had been widely circulated on the web.
“The photos and videos are an incredible way to help people understand what is going on in the world. But the power of visual content has its pitfalls, such as the origin, the authenticity or context of an image,” said Harris Cohen, product director for Google.
“From today, we’ll reveal items of verification of the facts in the section Google Images to help users to form an opinion more informed on what they see online.”
The new system will be based on the basis of data ClaimReview, that is powered by independent auditors.
If a user clicks on one of the search results to see the image larger, it will be seen, below the enlarged image, an abstract of the article “fact-checking”, which may relate to both the image itself and the text associated with them.
Google has assured that the new labels will not affect the order of the results: “Our systems are designed to display information in the most appropriate and reliable, including from sources that are of the verification of the facts,” said Harris Cohen.