Finished the effect COVID-19

Fini l’effet COVID-19

After reaching peaks in the spring because of the confinement, the audiences have officially resumed their normal course in Quebec, reveal data from Numeris compiled by the agency’s Deep Blue Canada.

The curve for 2020 the volume of total listening hours per week joined those of 2018 and 2019, last week, for the first time since march.

“Listening to tv stabilizes and returns to a level similar to the previous two years,” confirms Claudia Massaged, advisor, media senior, Research consumer at Deep Blue Canada.

According to the trend, the curve 2020 will continue to decline until the beginning of the month of August, the summer season requires. It will then rise until the middle of November.

Most of the tv channels in quebec have really been full of viewers during this period. We’ve spent 25.5 hours per week in front of the television screen, compared with 22.5 hours in the last year.

Balance sheet

VAT comes on top of the charts diffusers are the most popular with an average audience per minute, direct, 293, 000 from the Friday, march 13 to Wednesday, June 17. This is an increase of 17 % compared to the same period in 2019, whereas it recorded an average audience per minute of 252 000.

Not surprisingly, the crisis has greatly stimulated the ratings of the news channels. With an increase of 140 %, LCN has even supplanted HERE Tv in terms of listening live : 148 000 143 000 (+ 35 %).

HERE RDI ranks fourth with 65 000 viewers per minute, an increase of 79 % compared to last year. V loop the top 5 with 57 000 viewers (+12 %).

Tv youth up

Television youth is also part of the winners. Yoopa, Disney, Télémagino, VRAK and Teletoon have registered an increase of 38 %. Nobody will be surprised to learn that we observed the biggest growth in listening in the 2-17 years. Leave, forced to school, they have looked at a 19.5 % more television. There have also been increases of 15.7 % among the 50-64 year-olds, 15.5 % among 25-34 year-olds and 15.3 % among 18-24 year olds.

Tv sports down

For their part, the sports channels have registered a fall of 77 %. RDS, RDS 2, RDS Info, TVA Sports and TVA Sports 2 complete this period with an average of 20,000 viewers per minute, while in 2019, this number hovered around 88 000.

The mid-year assessment

What were the emissions of the conventional television’s most watched of the first six months of 2020 the French-speaking Quebec ?

  1. The Voice (VAT) : 2 078 000
  2. District 31 (HERE Tv) : 1 811 000
  3. Unfortunate tendency to run away (VAT) : 1 752 000
  4. Epidemic (VAT) : 1 600 000
  5. The Breakaway (VAT) : 1 405 000
  6. The true nature (VAT) : 1 203 000
  7. The blue hour (VAT) : 1 166 000
  8. Everyone is talking about (HERE Tv) : 1 163 000
  9. Leo (VAT) : 1 122 000
  10. 1st time (HERE Tv) : 1 111 000
  11. The whole of life (HERE Tv) : 1 091 000
  12. 5e rank (HERE Tv) : 1 081 000
  13. Live for the universe (HERE Tv) : 1 067 000
  14. The countries at the top (HERE Tv) : 1 057 000
  15. The children of the tv (HERE Tv) : 1 048 000

Source : Think TV, the data confirmed of Isdn

The most popular channels

What stations do you watch the most since the arrival of the coronavirus ?

  1. VAT
  2. LCN
  3. HERE Tv
  4. HERE RDI
  5. V
  6. Télé-Québec
  7. Series+
  8. Taken 2
  9. D-Channel
  10. MAX
  11. Teletoon
  12. Channel Life
  13. Historia
  14. HERE ARTV
  15. Ciné pop

Source : Numeris, PQ Franco, listen live, Friday, march 13 to Wednesday, June 17,

The special broadcasts

  1. What a luck that we took (TVA and Télé-Québec) : 2 330 000
  2. National day (VAT, HERE Tv, V and Télé-Québec) : 1 910 000*
  3. The Superbowl (RDS) : 1 669 999
  4. Celebration 2020 (VAT) : 1 346 000
  5. Bloopers (VAT) : 1 056 000

Source : Think TV, the data confirmed of Isdn *preliminary data from Numeris

Montreal c. Quebec

The impact of coronavirus on the television viewing in the French-speaking Quebec has not been experienced everywhere in the same way. The increased viewing in Montreal proved to be lower than the increase in the rest of Québec : + 12,7 % vs. + 15.1 per cent.

Source : Numeris, PQ franco, Deep Blue Canada

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