Hailie Jade, Eminem's daughter, is going into fashion

MISE &Agrave ; DAY

Eminem's daughter Hailie Jade Mathers is expanding her scope of activities.

The 27-year-old presented her first fashion project to her friends. 3.1 million followers on Instagram.

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“Get ready with me to launch my very first merchandise line,” she said in his May 20 video. I've been working on this project for a year now and I wanted to make sure that whatever we put out would not only be super comfy and cute, but also that we could almost wear it like a normal clothing line and that does not look like a merchandising product. »

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Showing off a turtleneck sweater from the line, the podcast host called herself a “hard-core perfectionist” and revealed that she had “designed everything you'll see on the site, including the site itself”. The new entrepreneur also clarified that she had used several suppliers to find the one that best suited her brand.

The collection includes sweatshirts, sweatpants, t-shirts and caps ranging from $33 to $63.

Hailie Jade Mathers recently celebrated her engagement with boyfriend Evan McClintock, who accompanied his fiancée to present the new models in the video.