Hockey Canada: Bauer's turn to leave

Hockey Canada: Bauer's turn to walk away


Still in the midst of turmoil, Hockey Canada lost another sponsor on Tuesday as equipment maker Bauer opted out and even talked to potential board candidates administration of the national federation. 

This is what was learned on the website of the newspaper “The Globe and Mail”. This departure is in addition to those of many other companies, whether Tim Hortons, Canadian Tire, TELUS or Scotiabank, who remain skeptical about Hockey Canada's real desire to orchestrate a change of culture in its ranks.

Bauer is actually Hockey Canada's official supplier and had previously paused its sponsorship deal due to sexual assault cases the organization covered up. Even though Acting Board Chair Andrea Skinner tendered her resignation last Saturday, it will take a lot more to convince the company and other corporate partners who recently jumped ship.

Also, Bauer executives met with Chairman and CEO Scott Smith, also publicly challenged, and Skinner in late August to express their dismay.

“They tried to persuade us that there will be better days ahead, but they had nothing concrete to show, other than a strategy, to prove their claims that it would change the current dynamic,” the CEO of Bauer told the media, Ed Kinnaly.

“It felt a lot more like a public relations plan than an action plan. It seems that they wanted to protect themselves more than to serve Canadians,” added the vice-president of marketing, Mary-Kay Messier.

Hockey Canada would have camouflaged a case of gang rape committed by eight players of the 2018 junior team by reaching an out-of-court agreement with the victim. In recent months, the federal government in particular has demanded the departure of the main leaders of the federation.