MISE & Agrave; DAY
Can you really make a living just being an influencer? Absoutely. But how much can you earn per year? Is it easy money? Wallet spoke with three content creators who demystify influencer marketing: Camille DG, PO Beaudoin and Maïka Desnoyers.
· Camille DG, CEO of the content agency and Codmorse web strategy and the blog Le Cahier: 50.2K subscribers on Instagram
· PO Beaudoin, founder of the influencer marketing agency Muze Influence: 49, 6K subscribers on Instagram
· Maïka Desnoyers, host and real estate broker : 170K subscribers on Instagram
Do subscribers generally understand your work well?
P-O : I think it's being talked about more and more. I would add that it is normal that a creator is paid for their content, just as an advertising company is paid to create an advertisement on television. Social networks are part of our life and it’s one way of marketing. & Nbsp;
Camille : Yes and no. They understand that one receives gifts, that one is invited to events or trips. I don't think people understand the full extent of the work behind content creation. In my case, I would also tell you that it depends on the age of the person. Younger generations have a more holistic understanding of influencer marketing work.
Maïka : There are some who don't realize this is a new way to advertise, however my followers really respect the content I make. There is still a lot to demystify because after all, you have to understand that it is a job. & Nbsp;
Maïka Desnoyers, animator and real estate broker.
Does the number of subscribers influence requests for partnerships?
PO: Companies want to do business with a content creator who has developed a community that reaches people. When you have real reach , this is where it takes on value. Everything is quantified. & Nbsp;
Camille: Yes. However, what is important is the engagement rate and that is calculated with comparative data … It is a mixture of the number of impressions, number of subscribers and subscriber interactions on your content. & nbsp;
Maïka: Yes. Even though I have 170,000 subscribers, companies ask to see the statistics to verify if they are real subscribers or if they are subscribers that have been purchased. & Nbsp;
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There are many types of influencers. What is the difference between a macro or micro-influencer and what does that change in terms of partnerships?
Camille: In Quebec, I would say that a micro-influencer is 5,000 subscribers and less and now the magic number is 10,000 and when it comes to macro, it's 50,000 more. The influencers who have 100,000 real followers are the kings and queens of social networks. & Nbsp;
P-O : I would say that the big difference is that a micro-influencer targets a more nested clientele, while a macro-influencer has a larger audience, and that too plays a role in the choices of companies to collaborate with an influencer. For example, a food company always prefers to collaborate with a foodie influencer who really has a pool of followers who love food. & Nbsp;
PO Beaudoin, founder of the influencer marketing agency Muze Influence.
Have you ever received ridiculous offers in exchange for your services? If so, which ones?
P-O: Yes, I have had some. What comes to mind is when we receive a product as a gift from PR and they push us to create content on our social networks for free for their customers. & Nbsp;
Camille: At one point I had to participate in a shampoo campaign and I was sent a range for curly hair and yet I have straight hair. The worst part is that the company expected content from me. & Nbsp;
Maïka : There are bogus companies approaching you and it happened to me to do business with a fraudulent company. I was so upside down, I had sued … Since then, I've been on the lookout that the company is real. & Nbsp;
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What are your working weeks like? Do you do more than 20 hours a week or more than 50 hours?
PO : It's been full time since the creation of my content creator agency that I manage now. I have to negotiate the contracts for my designers and it's a lot of work. It varies from week to week. I would tell you that it is often close to 50 hours and more.
Camille : It really depends on the contract. I wear more than a hat. For content creation, I always aim for the most beautiful light possible and as I stage all my photos … It depends on the scene, the video editing, the client meeting … Before I had my baby , my weeks were close to 45-50 hours.
What can the annual salary be for a content creator with 100,000 followers on Instagram?
< strong> PO: Hmm, with an agent negotiating your contracts, I would easily say $ 150,000 a year .
Camille: It's so varied. They may well have a lot that charge $ 2000- $ 2500 per static photo and that's without Stories and REELS. So yes, these people can earn a good annual salary. At Codmorse, which is my web strategy agency, we collaborated on a complete campaign ranging from $ 30,000 to $ 40,000 with an influencer. & Nbsp;
Maïka: I'm not making $ 150,000! Depending on the year, it varies between $ 20,000 and $ 50,000, but you have to know that I don't do this full time. My main livelihood is animation and I am a real estate broker. & Nbsp;
Camille DG, CEO of the Codmorse content and web strategy agency and of the blog Le Cahier.
Have you ever refused a paid contract because the company or organization did not meet your values?
PO : Often. It happens every week. I am one of the only men in Quebec who creates quality content in terms of fashion, design and lifestyle. So I have a lot of requests and if it is not in these areas, I refuse.
Camille: Yes, absolutely. There are companies that I refuse to work with because the clothes are not made in the right conditions. In tourism, I am against everything aquarium – like Seaworld – because it goes against my values. & Nbsp;
Maïka : It happens often. I get a lot of it every week. I tell them no thank you … there are companies that advocate meal replacement shakes , but I don't get it. & Nbsp;
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What would you like to make social media consumers understand about influencer marketing?
Camille : To each time, it's easy to laugh about it and it's easy to say that the creators are doing nothing, but there is research work. This is real creation. We have to stop kidding ourselves, because there are campaigns where we see real repercussions. We must not put all influencers in the same basket. There must be an opening and as in all professions: there are some good and some not so good. And if you are disturbed by content, there is a button called “unsubscribe”, which is very useful. & Nbsp; & nbsp;
Maïka : Those who do it full time, it's a big job. I take my hat off to them. There is a lot, a lot of work going back and people don't necessarily see it. Influencers are small SMEs and they have all my respect. & Nbsp;