Karim Benzema wears MC Pro Tech shin guards made in Bernis, near Nîmes
|Magid Houchene et Thioub Cheikh, les créateurs de la marque.
En 2018, le footballeur international Karim Benzema a cité sur les réseaux sociaux la marque qui n'a cessé de se développer.
The famous football player, Karim Benzema posted a video in 2018 on the social network Instagram mentioning the MC Pro Tech brand shin guards. "He made an order in 2020", explain the founders of the brand. These products are designed in the warehouse of the Kollirama company, located at number 19 of Route Nationale 113 in Bernis, in the Gard!
The company was created by Magid Houchene (33 years old) and Thioub Cheikh (34 years old). It offers customizable carbon shin guards, compression sleeves and non-slip socks.
Today, it also offers the possibility of creating a tailor-made gym at home (price between 15 and 100,000 € depending on the equipment). The French football player Niels Nkounkou who plays in Frankfurt, trusted the shock duo for his achievement. "Our goal in 2024 is to sell four such gyms."
The associated crocodile Nicolas Bénézet
The two entrepreneurs are associated with the boss of Kollirama, Kamel Kolli. "He supervises us from a development point of view, administrative and financial aspects." C&rsquo He is the man in the shadows who gives his wise advice as a business manager. The second partner is a football player known to have played with Nîmes Olympique over several seasons, the last of which in 2022/23, Nicolas Benezet. He serves as president. He is the brand’s ambassador to its developed network of players and staff in France and abroad.
The former croc gives of himself by multiplying the videos on Facebook. Many professional football players wear equipment from the Bernis company, Léo Messi, Thomas Lemar, Théo Hernandez, Riyad Mahrez, Dimitri Payet…
Not ready in 2018
"We must admit that when Karim Benzema posted his video quoting us in 2018, we were not ready, no website even though we received requests from all over the world"< /em>, recognize the two former sports instructors. Today, the two friends are ready! The challenge of their development is to reach more and more professional players by activating their network.
"We met Kylian MBappé's mother but it’s very difficult to get in direct contact with her son."< /em> The company also targets amateur clubs by being present at football tournaments in the great south of France. As for the Bernis football club, president Charis Benbide would like to equip his licensees with trendy and ultra-light shin guards from the local brand. Contact was made while waiting to finalize the act of purchase. If Benzema did it, why not a player from FC Bernis…
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