Low-cost Alibaba’s cave, Dutch brand Hema opens its doors at Polygone in Montpellier

Ce soir, quelques clients privilégiés ont découvert le magasin qui ouvre demain au grand public. Midi Libre – GIACOMO ITALIANO

After the inauguration, this Thursday evening, the Dutch brand welcomes its customers this Friday, from 10 am.

The Hema brand has more than 700 stores around the world. And this summer, the group is setting its sights on Montpellier to open a new store. The brand has become known for its variety of designer and low-cost products. Here you cross the treasure cave of Aliba. Cosmetics, food, stationery, decoration, tableware and baby products, the brand intends to meet all the needs of a day.

Everyday products at low prices. Midi Libre – GIACOMO ITALIANO

And today is the children's birthday. So before the kids arrive, you blow up the birthday balloons. At 99 euro cents for a golden letter-shaped balloon, you're ready to spell out your name on the living room wall.
4pm. We blow out the candles. The chocolate fondant is so good that the little one has it from head to toe. Head to Hema to find a 100% organic cotton bodysuit for only 15 euros.

From the birthday balloon at 0.99 euros to the notebook at 3.39 euros

Evening falls, the little monsters sleep peacefully in their beds. The evening can begin. A little hungry? The food section specializes in snacks. Our candy: sweet and salty popcorn at 1.29 euros for 65 grams. Sweet team or salty team, no need to decide in front of the TV.

After a good movie, there's nothing better than relaxing in a bath surrounded by candles. In the home section, rustic candles range in price from 1 euro for a small one to 3.99 euros for a large one. On the edge of the bathtub, bars of soap multiply: shaving foam, shampoo, conditioner, shower gel, all in solid form and at 4.99 euros.

Then open Monday to Saturday, from 9:30 a.m. to 8 p.m.

Dring! Dring! The alarm clock rings. Leaning against the clock, the date is displayed in red. Already August 30th ? The new school year is coming and the school bags are empty. Pencil cases at 4.49 euros, notebooks at 3.39 euros, complete box – paper clips, rubber bands, colored tape, pencils, pencil sharpeners and post-its – at 8.99 euros: everything is planned in the Dutch brand.

Two new brands in September

This Thursday evening, privileged customers and VIPs were able to browse the 300 m2 of the Hema store at the Polygone in preview. The store officially opens tomorrow morning at 10am (then Monday to Saturday from 9:30am to 8pm).

“They are in a sector of everyday products that we didn't have at the Polygone and that wasn't present in Montpellier, or even in Toulouse, appreciates Aurélie Garnier, the director of the shopping center. In addition, after a survey, this brand was highly anticipated by our customers."

Then announced: the Italian restaurant Mama Tina (September 17) and the Cinnasens pastry shop, which will open its second location in Montpellier after Paris on September 20.

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