Australia has unveiled Friday his bill to compel Google and Facebook to pay the media for their content, a move that’s expected to be opposed by the giants of the tech.
It is the australian minister of Finance Josh Frydenberg, who has made public this “code of conduct” intended to govern the relations between media in major financial difficulties and the giants that dominate the Internet, after 18 months of negotiations that were not able to reconcile the two parties.
In addition to the obligation to pay in exchange for the content, the code addresses issues such as access to user data, the transparency of the algorithms and the order of appearance of the content in the flow of information and platforms the results of research.
“This is nothing less than the future of the media landscape in australia, which is in the game with these changes “, said Mr Frydenberg during a press conference
He stated that the bill would be introduced in parliament in the coming weeks and that it would provide “substantial penalties” that in the event of a breach would cost to affected groups of hundreds of millions of dollars.
The code will apply to all digital platform, using content from the australian media, but it will focus in a first time on Facebook and Google, two companies of the richest and most powerful in the world.
The australian initiative is being followed closely around the world at a time when the media are in a digital economy where advertising revenues are increasingly captured by Facebook, Google and other major firms in the tech.
The media crisis has been exacerbated by the economic collapse caused by the pandemic of sars coronavirus. In Australia, dozens of newspapers have closed and hundreds of journalists made redundant in recent months.
Facebook and Google are strongly opposed to any measure that compels them to share the advertising revenue. They have suggested that if mandatory payments were introduced, they could simply boycott the australian media.
But Mr Frydenberg has warned that the future code would prohibit any “discrimination” against the australian media on the part of these companies.
“The bill introduced today will attract the attention of many regulatory agencies and many governments around the world “, has predicted the australian minister.