The total number of staff cuts Meizu in 2019 30%
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Meizu is currently facing serious problems
The Chinese smartphone manufacturer Meizu is now experiencing not the best times. As reported by Gizmochina, recently the company has seen a massive wave of layoffs, where the most affected Department in charge of the marketing. Meizu also confirmed that its a known system engineer Hoon Hansen also left a Chinese company. Thus, the number of staff cuts Meizu in 2019 amounted to 30% and now the company is left to work a little less than 1000 employees.
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Meizu, which recently positioned itself as a competitor to Huawei and Xiaomi in the global market, it seems, can not cope with this role. The company reached its peak in 2016, when possessed of about 2700 offline stores in China. Now after the closure of stores in every province of China there are only 5-6 of branded retail outlets.
The number of branded stores Meizu greatly reduced
The second blow was the departure of the Vice-President and co-founder of Meizu, Li Nan. The last time Li Nan led the brand Blue Charm, and Bai Yongxiang became CEO of the flagship brand Meizu. Leaving Meizu, Mr. Nan thanked his colleagues, investors and shareholders, and admitted that at the present time, the company faces serious problems, but hopes that in the future the situation is normalized.
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Meizu was founded as a manufacturer of MP3 players, and in 2008 switched to the production of mobile phones, and then smartphones. Despite the fact that the company’s portfolio is very diverse, smartphones remain the main source of income Meizu. Last year, Meizu also celebrated its 15th anniversary.
We will remind that earlier Meizu experimented with a smartphone without a SIM card and charging, which then failed miserably. Meizu has also recently introduced a cheap “killer” Xiaomi Redmi 7, which while not sold very well.
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