Since his entry to the White House, Melania Trump has preferred to be discreet. Despite the rumors started by a few journalists or columnists of sites for gossip, she keeps a low profile. From the start, she preferred the residence as a new york couple to allow his son to finish his school year. Unlike her husband, she fled from the controversy and embraces that causes consensus.
On Monday, the first lady used the social networks to launch a project. Only to orders, the company announced that it would oversee a redevelopment and renovation of the rose garden of the White House, a true showcase emblematic of the presidency. The work does not offend anyone, but some of the details of the announcement, and the moment chosen to introduce the project, have not escaped the notice of observers.
If it is the wife of Woodrow Wilson who first developed the project of rose garden in 1913, one retains especially the initiatives of Jackie Kennedy, decided to embellish the White House as a whole to maintain culture and historic charm. The rose garden as we know it is the result of the collaboration between Kennedy and Rachel “Bunny” Lambert Mellon.
According to the information disclosed by the first lady, beyond the upgrade of the electrical system and facilities of irrigation and drainage, Melania Trump wants to give back to the rose garden the original style designed by the wife of JFK.
This is not the first time that Melania Trump joins Jackie Kennedy (for example in the choice of her outfits) and the democratic administration of JFK. The message it sends is one of openness and respect for traditions. The couple Kennedy became legendary and, despite all the revelations surrounding the infidelities of the first catholic president, the image that endures is positive.
John F. Kennedy and his wife Jacqueline Kennedy in the 50’s
Another detail which is not insignificant: it was announced this work so that there are less than 100 days before the election. We can identify at least two strategic aspects. First of all, Melania Trump intends to supervise the entire work. It shows a beautiful confidence about the possibility that her husband will win a second term.
In a second time, this type of ad allows you to create a nice diversion so that the president is confronted with media coverage is particularly negative. Of the networks conservatives qualify or contradict his words. The announcement of the renovations of the rose garden will not keep the attention for long, but it is a small break beneficial in linking the president to the tradition.
For more than three years, Donald Trump has not shown any real enthusiasm for the conventions and traditions. He likes to project the image of a strong man, a man who will not hesitate to shove all the rituals to make a lasting difference in the ways of Washington.
Monday, by the intermediary of the first lady, we had a strategy could not be more conventional. So it is under Donald Trump as one proceeds to the maintenance of one of the symbols of the most visible of the american presidency.