Michelle Obama will be launching his own podcast on July 29, exclusively on Spotify, announced on Thursday that the former First lady of the United States on his Twitter account, a program full of interviews with his loved ones.
The platform online audio realizes a new coup with this exclusive, which should earn him a traffic result.
Since the beginning of 2019, Spotify has spent more than $ 600 million in acquisitions to position themselves on the market podcasts.
The platform has become both the medium of dissemination, become the first in the world ahead of Apple Podcast, but also the advertising, and the ability to produce exclusive content.
Already very popular, Michelle Obama caused a sensation with his book, ” Become “, published in November 2018, and has sold over 11.5 million copies in the world.
The output of the work has been accompanied by a series of conferences that have brought together tens of thousands of people in several countries, as well as a documentary, put online on Netflix in may.
For what is presented as his first season, “The Michelle Obama Podcast” will consist of a series of interviews between the former First lady and her loved ones, including his mother and brother, a-t-ell explained in a video message.
It was not clear if her husband, former president Barack Obama, would lend itself to the game.
The podcast is produced by the company, founded in 2018 by the couple Obama’s, Higher Ground, which has partnerships with Spotify but also Netflix.
Sign of both the attractiveness of Michelle Obama, but also the acceleration of Spotify in the advertising around podcasts, “The Michelle Obama Podcast” has entered into a partnership with the giant in the field of hygiene products and cleaning Procter & Gamble.
Until now, brands had little invested in the field of the podcast, leaving the field to smaller companies to budget more modest.