Millavois turn out for the opening of a new franchise of the Kiabi clothing brand

De nombreux Millavois ont déjà franchi le seuil de l'enseigne ouverte ce mercredi 18 septembre au matin dans la galerie marchande d'Intermarché au Cap du Crès. MIDI LIBRE – A. DELBOUIS

Announced at the beginning of September, the establishment of the brand in the Intermarché shopping mall in the Cap du Crès area was effective this Wednesday, September 18.  

After five years of research, prospecting and several months of work, the Kiabi brand opened its doors this Wednesday, September 18 at Cap du Crès, in the Intermarché shopping mall. An opening eagerly awaited by the Millavois, in numbers from the early hours of the day to discover the 1,000 m² dedicated to "fashion at low prices" ; inseparable slogan of the brand that displays insolent health in the face of some of its competitors in crisis. An opening "very encouraging" according to the manager who participates "in the renewal and new ambitions of the shopping mall."

"This new franchise, made up of a team of 8 people, offers a wide range of clothing for the whole family. In addition, several services will be available to customers: click and collect, loyalty card, baby booklet and alterations service, details the group in a press release. The Cres commercial area was chosen for its many advantages: a strategic position at the entrance to the city, a location in a dynamic commercial area, easy access and immediate proximity to the A75 motorway."

As part of a national plan 

The opening of this new store in the city of gloves arrives is part of a national economic development plan for the brand. “Other openings are planned this year as part of the France development plan, including Kiabi Village and 2 other stores in August”, indicates the press release. The Millau entity will therefore be one of the brand's 616 points of contact located in 28 countries.