Pandemic: the entertainment industry in the nothingness

Pandémie: l'industrie du divertissement dans le néant

While Quebec relishes the early days of déconfinement, several players of the event industry deplore being immersed in the nothingness, about the recovery of their activities, and the way in which it will take place.

For The Firm, a company specializing in the management and organization of special events, the pandemic has collapsed what was to be their “best year to life”.

“We had a schedule of spring and summer are filled. In four days, it has lost more than$ 300,000 in contracts. If one calculates the Christmas holidays with it, it is$ 700,000 lost, with over a cenne returns,” says Magalie Cossette, a shareholder of the company.

While she observes the activities that calmly back in several areas, it is said to be “in the void” in regard to the event industry.

“We are in the nothingness total, the government does not give us information, grieves-t-it. It is that of the wind, than speculation.”

Ms. Cossette said to be in solution mode, in order to be ready to resume their activities. But all of this is done a little bit blind, as they do not know what will be the requirements, and with limited financial means.

“We’re going to eat a slap in the face for the next three years, unless we have financial support from governments for the event industry. Would that something is going on over there, because we will be the last to leave.”

Even the sound of a bell, at SDL Animation, specializing in animation of the crowd.

“We live day to day with press conferences of the government. They have said the 31 August, is it going to go further? This is the nether total for the event industry,” says Dominic Larivee, co-founder of the company.

It has also seen its bookings from free-fall. It receives government assistance on these fixed costs very low, for the viability of the company.

“Are we going to survive? This is the big question,” let there be fall.

The entertainment and the pleasure will become more and more a luxury, in his opinion.

“There are so many business who have had big losses or have closed. The first thing they’re going to cut, it is the leisure”, believes Mr. Arrival.

Nathalie J. Simard, owner of Kromatik, specializing in body paint, is preparing for one of his best seasons in career.

“Everything is cancelled”, breath does it.

She can hardly imagine how she will be able to resume his work.

“There is still too much in the uncertainty, she noted. I would imagine evil to be hidden, with gloves, to do the makeup for the children. It is the big reflection. I’ll have more fun”, she says.

A company reinvents itself

The Group Satir Production, also in the event has, for its part, is doing well and has adjusted to the pandemic.

After being laid off fifteen employees, in mid-march, these have all been re-hired a month later.

The company has made the delivery of tires, groceries and parcels in the sub-contract.

The Group’s Satire has the same advantage of the pandemic to start a new company that specializes in corporate clothing, promotional items and signage solutions.

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