Paris 2024 Olympic Games: an entrepreneur from Gard will cross the Vidourle to carry the Olympic flame

Emmanuelle Szerer est la fondatrice de la marque de mode Almé, située à Villeneuve-lès-Avignon. D.R.

À la tête de la marque de mode Almé, fondée en 2018, Emmanuelle Szerer fera partie des 100 porteurs de la flamme durant son parcours dans la préfecture de l’Hérault ce lundi 13 mai.

Emmanuelle Szerer founded the fashion brand Almé in 2018. Her company, with national influence, is based in Villeneuve-lès-Avignon, in the Gard. But next Monday, May 13, it is in Montpellier that she will be in the spotlight, being one of the 100 bearers of the Olympic flame who will pass on the precious torch during its passage in the prefecture of Hérault.

Energy and passion

While the flame will be in Arles this Sunday, May 12, the Olympic Committee and the Banque Populaire, partner of the event, were won over by &amp ;quot;the energy and passion" demonstrated by Emmanuelle Szerer to defend the cause of women. The entrepreneur will therefore carry out this honorary mission alongside athletes like Kevin Mayer, Olympic vice-champion in the decathlon in Tokyo or even business leaders and personalities.

Emmanuelle Szerer launched, on April 22, the podcast Faire Corps, on the relationship with the body that women have. An episode will be published every 15 days on Monday, on the principle of a conversation whose aim is to give voice to plural women (artists, directors, authors, sexologists, therapists, influencers, models, comedians…) with all very different testimonies.

A fundraising of €5 million in November 2023

Since its creation in 2018, Almé has experienced sustained growth, establishing its unique positioning by dressing women from 36 to 54. An essential mission, given the fact that 40% of women in France wear sizes larger than 100%. 44, with few options available on the market. Emmanuelle Szerer raised in November 2023, 5 M€ (Otium Capital) to support its growth.

In addition, Emmanuelle has just opened the doors to her first showroom: the Salon Almé in Avignon. Nestled in a beautiful Haussmann-style apartment, the brand offers face-to-face or video meetings to (graciously) advise women in their clothing choices. Finally, the brand launched its Second Hand offering called “La Seconde Vie”, with  pieces offered at – 60% compared to the new price.