Personal care goes virtual

Personal care goes virtual

Personal care professionals had to reinvent themselves with the COVID-19 pandemic, with many clients still wanting to have access to their services. While some had already adopted the virtual mode, others saw it as an opportunity to jump aboard the train.

At the start of the year, Catherina Anderson, a resident of Saguenay, divided her career between human resources and aesthetics. Confined at home due to the virus, she had to adjust quickly, which prompted her to turn to virtual consultations and online shopping for everything related to makeup and skin care.

“Even in times of a pandemic, you have to maintain your beauty routine,” believes the owner of The Final Touch. “My clients write to me about their needs and send me photos of their faces so that I can advise them on treatment, products and application methods.”

These virtual professionals therefore have access to a global clientele from the comfort of their home or from where they have a foothold on the planet.

Virtual wardrobe

A few personal care professionals are veterans of the virtual world. After a career with stars, Elise Lachance has been offering online styling services to Mr. and Mrs. Everybody from Boucherville for five years through her MFMK boutique.

Personal care goes virtual

Photo Courtesy / Andréanne Gauthier

However, the pandemic will have somewhat changed the type of requests received. Instead of wardrobes for the office, a party or an event, his clients are now looking for comfortable sets for the home that can also lend themselves to a meeting on the screen.

“We don’t use a computer algorithm, we adapt to individual needs. Our stylists read and analyze all requests, ”explains the young entrepreneur.


Private trainer, Jean-François Grégoire is also well established in this area, guiding his clients for five years through virtual platforms. Like the other professionals interviewed, he praises the many advantages of this way of doing things, especially in terms of flexible schedules, universal accessibility and more affordable costs.

“Technology allows us to offer our services and advice remotely, no matter where the person is,” illustrates the trained kinesiologist, owner of KineToGo, based on the South Shore of Montreal, giving an example of one of his clients who live in Labrador City.

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