PornHub operator sold to investment fund for over $500 million

The announcement was made in a press release this afternoon.

The sale price was not disclosed, but according to a source, the sale price would be between 500 and 600 million dollars.

Before the company lost its payment solution and was targeted by multiple legal actions, the value of the company was rather between $1.2 and $1.5 billion, according to our information.

< p>ECP presents itself as a firm “managed by a multidisciplinary team with regulatory, law enforcement, public engagement and financial experience”.

The giant Mindgeek is officially a Luxembourg company, but its senior management and the majority of employees are based in Montreal, in a building on the edge of Decarie Boulevard.

Mindgeek is behind some of the most popular porn sites in the world. web, including the flagship site PornHub, but also Brazzers, RedTube, YouPorn and Men.com, among others.

“Mindgeek Platforms features the best selection of award-winning adult content and actors, the most extensive collection of high-quality adult videos, and the most user-friendly experience,” the statement released today reads. p>

The company says it has strengthened its moderation practices which have attracted many lawsuits. 

Legal stranglehold

Our Office investigation and the show JE reported last year that the legal vice was tightening around the company due to multiple lawsuits alleging disturbing activities at its decision-making center in Montreal.

At least seven legal actions have been taken in Canada and the United States against the operator of the popular PornHub website and a myriad of other XXX sites over the past three years.

In August, Visa and Mastercard had suspended their ties with Mindgeek following a court order.

This is an NY Times article claiming that Mindgeek sites of child porn and other types of illegal content that had plunged the company into controversy in 2019.

“ECP seeks investment opportunities in industries that require ethical leadership. Our philosophy aims to identify properties in line with our responsible investment approach,” commented Rocco Meliambro, President of ECP in the press release.

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