BET & Agrave; DAY
You may have noticed that there is a big price difference between the different gins in Quebec. This is quite easily explained: Quebec gins, like other spirits and wines, are not all made the same. Some are the result of an artisanal process, others the result of an industrial process. This is good in itself: there is something for all tastes and for all budgets. Where the shoe pinches, however, is that the consumer is not always happy with it and can easily be confused by the rather vague statements on the packaging.
Two years ago, responding to the demand of many consumers and industry professionals faced with the vagueness surrounding the definition of “Quebec products”, the SAQ created three new categories in an attempt to distinguish between the different production processes. .
Bottled in Quebec
This logo identifies a few hundred products imported in bulk, assembled and bottled by a Quebec company. & Nbsp;
Prepared in Quebec
This second logo brings together products “designed by people here with ingredients from here and elsewhere”. This category includes around 100 “local” gins, which are actually made from neutral grain alcohol distilled on an industrial scale by an Ontario refinery. This alcohol will then be distilled one last time with a cocktail of herbs, spices and fruit peels intended to give it its aromatic signature.
Finally, the Origine Québec logo identifies products made here by artisans, with ingredients grown (almost entirely *) in Quebec. It includes, for example, all the IGP Vin du Québec certified wines, and a few rare gins, distilled from the raw material (cereals, honey, fruit) by the bottle. & Nbsp;
* Note that to date, only one gin (La société secrète, Gin Les herbes folles) is made from 100% Quebec ingredients, including juniper Gaspésien, picked by Gaspésie Sauvage. The vast majority of distilleries, however, have to source their supplies from the main producing countries (often in Eastern Europe) to meet their significant needs for juniper berries, an essential ingredient in gin. Most of the distillers we met considered that intensive harvesting of wild juniper could have negative repercussions on the boreal ecosystem. & Nbsp;