The singer has acted as a model for his own brand
Edition Today Lifestyle
American singer Rihanna has presented her own brand in collaboration with French brand Moët Hennessy Louis Vuitton (LVMH).
Also find out in our story, why Rihanna is no longer sitting on a diet:
In order to promote its clothing line, the singer was photographed for the first digital cover of the NYTimes Style Magazine. In the photoshoot, which was arranged by the famous photographer Kristin-Lee Moolman, Rihanna tried on the most vivid images from her unusual collection Fenty.
“I very slowly developed in the fashion world. First just bought what is, then people began to celebrate my own style, then I began to produce collaborations. I didn’t want to just call something by its name and to sell a license to use. I was interested in doing something on your own, so you want to gain respect as a designer,” – said Rihanna in the commentary magazine.
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At the moment the American star is preparing for the first show of the debut collection, and she is selling things stated on may 29.
This is the first new brand from LVMH since 1987. And cosmetic brand Rihanna Fenty Beauty reached almost 500 million euros, with sales at the end of 2018. In addition, the Hollywood star is engaged in design and production of brand of underwear, Savage x Fenty.
Earlier, Rihanna boasted appetizing forms in lace lingerie. Singer advertised its brand Savage X By Rihanna Fenty. The photo shoot was quite unusual. Rihanna in a sexy underwear, sitting in a boat, posing in transparent chair in the form of a hemisphere.
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