Rue de la Loge, the Yellow Korner photo gallery folds up shop… to bounce back better
Eric Teissandier s’est reconverti de la moto à la photo. Son moteur : la passion. Midi Libre – JEAN-MICHEL MART
Dix ans après son ouverture, le concept doit évoluer. Une obligation économique.
"Ma vitrine, je la surkiffe !"At Eric Teissandier the storefront does not go unnoticed: with its superbly highlighted photos and its Eiffel-style beams riveted in the old-fashioned way, it is without a doubt one of the most remarkable of the rue de la Loge. Or rather was. This Saturday, the Yellow Korner boutique is closing its doors. In December, it would have been ten years.
"I arrived on December 6, 2014, he explains with a smile. It was very positive, with a super cool concept. It was something new in the city. Even the town hall told me about it."
A drop of 40 to 45% in turnover in five years
Why closed then ? "It’is economical. I have had a reduction in turnover of between 40 and 45% over the last five years. The fault is what ? There are several reasons. Certainly the concept is already running out of steam, the yellow vests have hurt us, Covid has changed consumer mentalities, without forgetting the transformation of the city. The town hall is talking about an increase in attendance at the center of 30%, behind my window, I don't see it or in any case, it doesn't consume."
Eric Teissandier has no bitterness, doesn't hold a grudge against anyone and remains "very motivated"< /em>. Motivated to reopen a few dozen meters higher. Because the merchant should immediately sign his contract to operate another store, rue Foch. "I will go from 90 m2 to 50 m2, with a reduction in rent of 50 %." Opening planned between July 1 and September 1.
Direction rue Foch
As I go up rue Foch, "I'm going to get closer to my customers, continues the merchant. The concept will also change. The French brand, created in 2006, needs to reinvent itself. There will be fewer exhibitions, the premises will be more refined, with a large screen as well. The idea remains to create a place that we enjoy coming into. "
For Eric Teissandier, the word pleasure is important. Moreover, evolution does not scare this former technical inspector at BMW motorcycle, converted."I work in things that fascinate me, he emphasizes. You don't work in motorcycles if you don't like motorcycles. And you don't work in photography if you don't like photography."
Two days of promotion at – 50 %
For now, Eric Teissandier is working to bring the adventure at 24 rue de la Loge to a close as best as possible. With these parts at less 50% for customers. It’s time to do business and renew the decor of the living room.
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