Sam Heughan, Ian Somerhalder, Booba… These stars who released their own brand of alcohol

Sam Heughan, Ian Somerhalder, Booba... Ces stars qui sortent leur propre marque d'alcool

Sam Heughan, Ian Somerhalder, Booba… These stars that come out of alcohol brands

There are stars who are creating clothing lines, like Carolina Receiver (REC Paris), those who imagine makeup brands like Nabilla Benattia (Nabilla Beauty), and then, there are those who prefer to engage in the alcohol industry. Like who ? Sam Heughan, the hero of the series Outlander, Ian Somerhalder, who played in The Vampire Diaries, or even the rapper Booba. All are part of celebrities to put themselves in the business of the drink.

The players go so far as to create their own alcohol

While some influencers are more and more product placements for alcohol, there are several celebrities who go one step further by launching squarely in the manufacture of alcohol or that invest in alcohol brands already existing. Instead of buying a dress that is your favorite actress or a scent that gets your favorite singer, you can now shopper the alcohol that the stars are more numerous to make. Small precision, all the same : pay attention to the abuse of alcohol is dangerous for health.

Sam Heughan, aka the heroes canon of the series Outlander, for example, has recently announced the launch of his own whisky baptized Sassenach Spirits. A name that refers to his character of Jamie Fraser, who has a habit of calling his wife Claire (embodied by Caitriona Balfe) “Sassenach” (a term the scots to designate an Englishman). It will have to wait for the march 2, 2020 to be able to run on the whiskey bottles of the actor, and finally, if you live in the United States. But don’t worry, the sales will be then in Europe and in Canada, even if the exact date is not yet known.

Ian Somerhalder and Paul Wesley are preparing their own brand of alcohol. It will be for them a bourbon. At the same time, in the series The Vampire Diaries, the brothers Salvatore they played were always (or very often) a glass of bourbon in hand. Especially Damon (Ian Somerhalder). Suddenly, they are inspired by their roles to start in this business. And attention, their elixir wants to be good for the planet. The one who has become a father, indeed, had said on Instagram : “part of the mission and ethics of our company is to invest the profits to help our planet through agriculture and regenerative farming practices”.

Aaron Paul and Bryan Cranston , the stars of the series Breaking Bad, have also jumped in. During the summer of 2019, the interpreters of Walter White and Jesse Pinkman were found to produce their mezcal, a mexican liquor which is derived from the tequila. The name of their brand ? Dos Hombres. An ad who had received a home in half tint, saw that the teasing had to think a lot of fans of the show that their reunion could announce the presence of Bryan Cranston in the cast of the film Breaking Bad. Missed.

Justin Timberlake had also released his own tequila, Sauza 901, Channing Tatum had collaborated with the brand of vodka Born and Bred, Ryan Reynolds was associated with Aviation Gin and Brad Pitt and Angelina Jolie were producing their rosé Miraval in Provence when they were still married.

Even George Clooney has made with tequila Casamigos, he imagined with his friend Rande Gerber (the husband of the top Cindy Crawford).

Rappers, too, are likely to be in this business

On the French side, it is without doubt Booba who has the most to say about his brand of alcohol. What is it ? Of the whisky. The name of his label ? D. U. C, for the duke of Boulogne, his blaze. It is with the help of Edouard and Charles Daucourt, 3rd and 4th generation of Home Daucourt (a producer of spirits of high finesse) that the interpreter OKLM has launched this “sky”.

Across the Atlantic, the rappers are likely to be given to background in the alcohol industry. In particular, Drake with his bourbon Virginia Black, P. Diddy and his vodka Ciroc and Jay-Z and his champagne Ace of Spades brand Armand de Brignac. To each his favorite drink so.

It should be noted that most of the time, unlike the actors Sam Heughan, Ian Somerhalder or even Bryan Cranston, the pros of the mid-hip hop associate themselves with alcohol brands already existing. While the actors mentioned above, them, create downright their product from production to marketing.

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