< /p> UPDATE DAY
Since debuting in 2001, Shinedown has sold ten million albums and topped 17 songs on Billboard magazine's Rock Mainstream charts. /strong>. For drummer Barry Kerch, there are not a thousand and one explanations behind this success; that's the job.
“We are one of the hardest working groups in this industry. We are putting all our efforts into it,” he said, a few days before their visit, Tuesday at the Videotron Center in Quebec City and Wednesday at the Olympia Theater in Montreal.
The drummer underlines the work ethic from Jacksonville, Florida, complete with vocalist Brent Smith, guitarist Zach Myers and bassist Eric Bass.
“We don't take anything for granted. We never say no to the requests we receive, and when we are on tour, we give 275 shows a year. There is nothing given in this industry”, he pointed out, during a telephone interview.
Shinedown launched, on July 1, a seventh opus titled Planet Zero. A concept album where the singer Brent Smith and his band warn of the excesses of today's world.
“This disc is a wake-up call that emphasizes the importance of learning to live together, to tolerate each other and to stay united, despite our differences,” he explained.
The songs and interludes present on Planet Zéro refer to aggressiveness on social networks, the lack of tolerance and the climate crisis.
“All of our songs are tied to real stories. This record is no exception because the world we live in right now, with the pandemic, the riots and what's happening on social media, is shitty. There are a lot of horrible things going on in society right now,” he said, a few hours before going on stage in Kearney, Nebraska.
Father of a young daughter, Barry Kerch is worried about future generations. He tries to see things in a positive way.
“I can't believe she's gonna grow up on this shit, but on the other hand, I grew up in the 70s. It wasn't easy and I got through it. We must still be united as a society, otherwise things will go wrong. We are all human beings, we are going to have differences, but we have to learn to live together on this little ball that floats in space,” he said.
The drummer clarifies that Shinedown is not taking a position with the opus Planet Zero.
“We are neither on the right nor on the left. The message is positive,” he said.
On the road since the beginning of the summer, with festivals in Europe, the band is back in North America. The band are excited and happy to see the faces of the fans after the many restrictions imposed due to the pandemic.
“Our goal is always to give the best show. There are a few of us in the group who have a tattoo meaning that ten or ten thousand people, it doesn't matter and that we have to give the same show. It costs a lot of money these days to attend a concert and it's our job to entertain people to the best of our abilities. It's part of our work ethic,” he said.
An epic struggle
Shinedown and Canadian band Three Days Grace are in an epic battle for the number of number one songs on Billboard magazine's Rock Mainstream chart.
Barry Kerch is bursting with laugh when told that Three Days Grace was passing by, the day before this interview, at the Festival d'été de Québec.
“We like the guys from Three Days Grace and this rivalry is a pretty fun thing,” he dropped
The simple Lifetimeallowed Three Days Grace to tie the game with 17 goals for each side. Shinedown could take the lead with Daylight, which is currently in 8th position
“I don't know yet what the next radio singles will be, but it could be done with Dead Don't Die and America Burning. We will end up winning. That's what we do,” he said.
Shinedown has no plans at this time to do a concert or tour where he would perform, in the order, parts, and entirety of Planet Zero.
“It's something that's usually done at the end of a cycle or to mark an anniversary . People, right now, want to hear songs, our hits and songs from all our albums. It's important to give them what they want and not just what we want to play,” he said. July, and at L'Olympia, in Montreal, on the 20th. Ayron Jones and the band Pop Evil will perform as the opening act.