Shopping malls condemned to evolve

Les centres commerciaux condamnés à évoluer

In order to survive and remain relevant, shopping malls need to evolve in the post-COVID-19, according to Deloitte. The digital tools will be at the heart of the recovery and the offer of each site will need to be rethought to offer a new destination.

Deloitte has released on Monday a report on the future of shopping centres, while a number of donors have, currently, dealing with the restructuring of certain brands, like Aldo, Reitmans, and Frank And Oak. Some retailers also want to reduce their physical presence.

“Now more than ever, the owners of the shopping centre and retailers must work together closely to be on the lookout for changing trends, and to encourage canadian consumers to reconnect with in-store purchases after the pandemic”, said Alexandra Genest, partner and leader of the consumer sector for Québec at Deloitte.

One of the main challenges for donors, in order to review the clients in their establishments, will be to establish a balance between the security and the social interactions. It will be necessary to provide, among other things, a safe environment and without contact with a personalised service.

In recent months, many consumers have learned to shop online because of the break in Quebec. In fact, 78 % of Canadians expect to see this type of shopping earn followers and 58 % that malls are declining in popularity.

Already problems

The challenges for the traffic did not begin with the pandemic. According to Deloitte, the attendance in the 10 most important commercial centres of Canada declined 22 % in 2019 compared to 2018. In February 2020, compared to the same month in the previous year, the plunge has been 42 %.

According to the audit firm, the retailers and owners of shopping centres will have to “rethink their strategy” to sell products safely and fast and to compete with Amazon.

During the crisis, several services have gained popularity, such as self-checkout, options click and collect and collection in the border of the store, such as retailer Best Buy.

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