Turned to the Amphitheatre Cogeco in Trois-Rivières, the spectacle of the national day has offered a postcard unexpected of the city.
The letters lit up, forming “Three-Rivers” have radiated in thousands of homes. According to the Mouvement national des Québécoises et Québécois and the Committee of the national festival of Montreal, the ratings have exceeded the $ 1.9 million the 23 of June at night, this is 70% of the market share.
“I can tell you that there are already discussions for new projects. We add altogether a new niche. For the first time, the site has been operated in a television production and it was without an audience. One can imagine recording a broadcast major with public… from now On, there is no limits,” explains the director general of the Amphitheatre Cogeco, Steve Dubé.
It is too early to count the impact of official of the evening, but it is already a success for the former mayor Yves Lévesque.
“Some feared that the Amphitheatre is the white elephant of the city. Today, I think that if they are honest with themselves, they will say that it was well done! I have received a lot of emails and calls, I was surprised, and that made me happy!” says he.
“I remember people criticized the idea of the letters. The evening of the 23rd, I counted the number of times we have seen the letters: 29 times! And then, without the letters, it would not have been so obvious (to) know that it was at Three Rivers!” says the former mayor.
Certainly, since its opening five years ago, the Amphitheatre Cogeco never ceases to amaze. It comes to make history as the place where the first great cultural rendez-vous in Québec since the beginning of the pandemic.