Their flights are scrutinized on social networks: from Taylor Swift to Bernard Arnault, the pressure is growing on celebrities, politicians and big bosses to limit their travel in private jets with a high carbon footprint .
After posting a photo of her plane and that of her companion on Instagram in mid-July, reality TV star Kylie Jenner has been called a “climate criminal” by Internet users.
“Polluter and criminal,” tweeted another about director Steven Spielberg, accused of taking a 28-minute flight.
Countless “memes”, humorous photos or videos, have also circulated to poke fun at singer Taylor Swift after marketing agency Yard released an analysis on Friday that ranked her as 'the most polluting celebrity of the year', with 170 thefts since the start of the year.
Yard relied on data from the 'Celebrity Jets' Twitter account which tracks celebrity thefts through public online data.
This account was started by a 19-year-old college student named Jack Sweeney. He started in June 2020 following Elon Musk's private jet and now has 30 accounts tracking sports stars, Meta boss Mark Zuckerberg and even Russian oligarchs.
He has inspired by other Internet users such as Sébastien*, a 35-year-old aeronautical engineer who created the “I Fly Bernard” account in April on the routes taken by the planes of French billionaires to question them about their carbon footprint.
“What I'm trying to denounce is their use of private jets as taxis,” he told AFP, pointing to the many domestic or European flights made by planes.
< p>5 to 14 times more polluting than a conventional flight
“In Europe, three quarters of these flights could be made by train”, denounces William Todts, general manager of Transportation & Environment, which brings together European NGOs in the sector.
The aviation sector is responsible for 2 to 3% of global CO2 emissions, but according to a report by Transport & Environment published in May private flights have a carbon footprint per passenger 5 to 14 times greater than commercial flights and 50 times greater than the train.
Private aviation has also been booming since the pandemic, its customers wishing to avoid flight cancellations and promiscuity in the face of the virus.
Some stars have reacted to pressure from social media: Last week, a spokesperson for Taylor Swift claimed in the press that she “regularly lends her jet to other people”. “Attributing most or all of those trips to him is totally incorrect,” he continues.
Rapper Drake, who was singled out for a 14-minute flight from Toronto to Hamilton, replied on Instagram that the plane had been moved to park it elsewhere, “no one was on that flight,” he said.
“It's even worse if he flew empty “, chokes Béatrice Jarrige, project manager within the association Shift Project.
In France, a spokesperson for the Bouygues group assures that the plane followed by “I Fly Bernard” presented as that of Martin Bouygues belongs to the group and “is used by several employees”. He specifies that the plane's CO2 emissions are offset by reforestation projects, a solution criticized because it does not reduce emissions substantially.
Bernard Arnault, Jean-Charles Decaux and Vincent Bolloré , also targeted by the Twitter account, declined to comment.
Ms Jarrige hopes this social media movement will turn into political action. “It is not a question of completely banning flights, but the richest must make an effort to be sober,” she says, pleading for investment in the railways.
For Mr. Todts, jet owners should at a minimum require that they run on biofuels rather than kerosene, as this would push aircraft manufacturers to develop these technologies.
In September 2021, the sector of the aviation believes that these sustainable fuels are “key” to achieving the carbon neutrality objective it has set for 2050.
*The first name has been changed because the person wishes remain anonymous