Summer sales 2024: duration, regulations… what you need to know about the promotions which start this Wednesday

Les soldes durent 4 semaines. Midi Libre – SAMUEL DUPLAIX

Les soldes d’été démarrent ce mercredi 26 juin et doivent jusqu’au 23 juillet en France, à l’exception en Corse.

The summer sales start this Wednesday, June 26, 2024 and will end on July 23 throughout France. Overseas, sales will take place from July 10 until August 6.

For online purchases, the dates are the same. Merchants, online or in store, have an obligation to inform customers of discounts applied and must also clearly display the distinction between sale and non-sale products, so as not to mislead customers. In error. For example, indicative signs or a separate location in the store may be offered.

Some regulations

Sellers are prohibited " from carrying out supplies specially intended for sales a few days before the start date of the commercial operation, without the products having been offered for sale beforehand", indicates the service-public.fr.

If a merchant does not apply the reduction displayed in the window, he/she is exposed to a sanction for false advertising.

All departments are aligned with national dates, unlike the winter sales. In the Overseas region, residents have to wait a little longer since the sales are traditionally organized between the end of September and the beginning of November depending on the territory.