Super Bowl LVII: 10 commercials to see before everyone else
< /p> UPDATE DAY
Once again, the designers have been hard at work crafting the commercial that everyone will be talking about during the Super Bowl. The price for a 30-second ad for this 57th final has been set at US$7 million (CA$9.4 million). This is an increase of $500,000 (C$671,000) compared to last year. Some excerpts and some ads are already online. Here are 10 commercials to watch, on FOX and CTV, during the ultimate showdown between the Philadelphia Eagles and Kansas City Chiefs tomorrow.
A new flavor of Bubly
Michael Bublé will be at the heart of a Canadian ad for Bubly sparkling water. The singer from British Columbia will be seen touring the country and surprising fans with the 10 flavors available, including the new Raspberry Bubly. Michael Bublé will cross Canada, from Kitsilano Beach in Vancouver to Mount Royal in Montreal.
Canadian singer-songwriter Sarah McLachlan will make an appearance in a advertisement titled Shelterfor Busch Light beer. She will deliver a message on the importance of setting up shelters for animals, under the dumbfounded gaze of the “Bush Guy”, who addresses the essentials for survival in nature. We will hear him, in a tent, accompanied by a wolf, singing a few bars of his song Angel.
Dave Grohl and whiskey
Ex-Nirvana Dave Grohl will be in a Crown Royal whiskey ad. In the two excerpts released from this commercial, we can see the singer-guitarist of the Foo Fighters reading, in the studio, a series of disparate items and saying: “Thank You” in several ways at the microphone. We will know more about this mysterious advertisement during the third quarter.
A very practical mayo
Actors Jon Hamm and Brie Larson will be trapped in a refrigerator in a Hellmann's mayonnaise commercial. This commercial, which will be shown in the third quarter, aims to encourage creativity, with the famous mayo, to give new life to food that was not consumed at Super Bowl parties. This day is the second largest in terms of food waste.
A well-done for the Planters mascot
American comedian Jeff Ross, who has passed several celebrities in the wringer during his well-cooked, will suffer the same fate to Mr. Peanut, the mascot of Planters products, by sending him to be roasted in the oven. Viewers will be invited to upload their way of grilling Mr. Peanut on social media for a chance to win $10,000.
Serena Williams golfing
Serena Williams will swap tennis rackets for golf clubs in a Michelob Ultra beer. We can see her, along with Scottish actor Brian Cox, from the series Succession, in an advertisement inspired by the cult film Caddyshack. It will also be found in an advertisement for Rémy Martin cognac. Michelob Ultra, in another commercial featuring golfer Rickie Fowler, analyst and ex-quarterback Tony Romo and soccer player Alex Morgan, will promote the Full Swing series ( Parcours de champion) that we will be able to see, from February 15 on Netflix.
Will Ferrell and GM
Will Ferrell to be featured in commercials for automaker GM's electric vehicles . We will find the American actor in ads that have been produced by
Netflix. We saw, in the unveiled excerpts, winks to the series The Walking Dead and Squid Game.
Ozzy in a tie
In this advertisement from the software company Workday, in a first appearance at the Super Bowl, we can see the singer Ozzy Osborne, the Prince of Darkness, in shirt and tie, employee of a new technology company. There will also be Paul Stanley of Kiss, Gary Clark Jr, Joan Jett and Billy Idol who don't want to be treated like rock stars anymore.
A $10 Million Kick
Former tight end Rob Gronkowski, who caught several passes from Tom Brady, will try, in the third quarter, to make a live 25-yard precision kick. If he succeeds, people who bet on the Super Bowl game, on the FanDuel portal, will share $10 million in free bets. This will be FanDuel's first Super Bowl appearance.
The return of the duo from Breaking Bad
The duo Walter White and Jesse Pinkman, of the Breaking Bad series, starring Bryan Cranston and Aaron Paul, will return for an ad for Frito-Lay's PopCorners potato chips. The duo will star in a scene inspired by the episode 4 Days Out and written by Vince Gilligan, creator of the series.