Even when she turns her back to the pop, just what key Taylor Swift turns invariably in gold.
Launched with a single pre-notice of twenty-four hours, last Friday, the eighth album from Taylor Swift, Folklore, broke records on the listening and delighted the critics.
According to his record label Republic Records, a 1.3 copies of this album, which sees the former star of country and pop to give a tangent indie folk to his music, were sold in the 24 hours following its release.
It is a score remarkable in an age where albums are sold almost.
Spotify, Folklore, broke a mark previously held by Thank You, Next, Ariana Grande, amassing 80,6 million listens in a day for a female artist. It was also the best start, all artists together, for an album of 2020 on the platform of playing continuously.
Folklore has also set new records on the Apple Music and Amazon Music. Three songs, a Cardigan, The 1 and Exile, should make their entry in the top 10 of the charts of the singles of the United Kingdom, and it is likely that a Swift sweeps everything on its passage at the date of issue of Billboard, in the United States.
The commercial success is also the one of the part of the music press. The critics are unanimous in singing the praises of Folklore. On the website Metacritic, which assigns a score to each album in compiling the critics, Folklore gets a 93 %, one of the best scores of the year.
Previously, the album from Taylor Swift, the best noted was Lover, last year, to 79 %.
“The best album of his career” is a phrase that is returned to repeatedly in the reports glowing reviews published since Friday.
When the imagination of TS racing
Entirely composed in a few weeks during the pandemic, Folklore is a journey that is unexpected in the territory of indie for Taylor Swft. To carry out her project, she has teamed with Aaron Dessner, a member of the band the National.
“During the confinement, my imagination went haywire and this album is the result, a collection of songs and stories that flowed like a stream of consciousness,” explained the star on Instagram.
On social networks, Dessner has revealed that the singer had approached to the end of April, which means that the duo has composed and recorded 11 of the 16 tracks from the album in a very short time.
“I thought that it would take some time to have song ideas and I didn’t wait about what we could do at a distance. But a few hours after sharing music, my cell phone is turned on and it was a voice memo Taylor a full version of a song. The momentum has never slowed down after that.”