They knew they had excellent songs in the hands. Still, when the members of the montreal collective Arcade Fire have launched their third album, The Suburbs, there has been ten years in the past week, never they could not have imagined that this would be the starting point of an extraordinary odyssey to the top of the music industry.
As an indie rock band cuff on the wire, stars as popular as Lady Antebellum, Eminem, Katy Perry and Lady Gaga, nobody saw that coming.
“A real surprise “, said the musician Will Butler, who was amused to see all these internet users to confess their ignorance on social networks. But who are these people from Montreal and what right do they come to snatch a prize that has been given hitherto to the artists and having obtained a commercial success ?
The leaders of the group, Win Butler and his wife Régine Chassagne, had even had the tact to thank Quebecers in French in front of millions of american viewers, a gesture that had cemented the ties between the Arcade Fire in Quebec.
“Thank you, Montreal, for giving us a home and a place to become a group,” said Win Butler.
“We have probably sold a lot less albums than the others nominated for Grammys, so for us to win, that is crazy enough “, had summarised his brother Will Butler, after the ceremony.
More than an indie
In many respects, The Suburbs will have to pass on Arcade Fire’s cult status in the indie world, a reputation gained through the success of the albums Funeral and Neon Bible, that of training the popular world-renowned.
Preceded by the release of the document-title as the first extract, but most of all by the performance seen at the Festival d’été de Québec and the Osheaga festival, The Suburbs was all the rage upon its release, August 2, 2010.
In his first week, he is ranked number one in sales in Canada, the United States and the United Kingdom.
Narrative of the life of teenagers, commuters of brothers Butler when they lived in Texas, The Suburbs have produced six singles, including a Ready To Start and Sprawl II.
At the end of 2010, most of the publications specializing in music had already placed very high The Suburbs in their charts, some even making the album of the year, a wave that had swept up to the evening of the Grammy awards.
A few days after the Grammy awards, it was the turn of the British to give him the prestigious title of album of the year at the Brit Awards. In two weeks, the album has dropped from the 52nd to the 12th position in the Billboard 200.
The country, the Juno Awards and the Polaris prize, have followed suit.
Arcade Fire came to write his own legend.
- The Suburbs is not the only album from a canadian artist to win the most prestigious prize of the evening of the Grammy awards. In 1997, Falling Into You, Céline Dion, had also put the hand on the Grammy for album of the year.