Tennis: Quebecer Félix Auger-Aliassime becomes ambassador for the prestigious brand Dior

The ninth racket in the world has signed new partnerships with the prestigious French designer this year, it was confirmed to Journal on Sunday.

< p>Auger-Aliassime, 22, notably wore a set created by Kim Jones, the brand's creative director, during a promotional activity as part of the end-of-season Masters in Turin last year. < /p>

“Embodying the spirit and the timeless signature of Dior's men's creations made by Kim Jones, the athlete is photographed here in a tailor-made suit”, can we read under the Twitter post of the house . 

Tennis star @FelixTennis joins the House as the newest Dior ambassador! Embodying the spirit and timeless signature of the Dior men's creations by Kim Jones, the athlete is pictured here in a sophisticated tailored suit look. #StarsinDior pic.twitter.com/2fSZF9EM75

— Dior (@Dior) April 22, 2023

The winner of four ATP titles isn't the only tennis player to partner with Dior. Britain's Emma Raducanu became one of their ambassadors after winning the US Open in 2021. 

op! pit stop in paris @Dior #DiorSS23 🥖🇫🇷🧸🧈 pic.twitter.com/xlK91kAJbo

— Emma Raducanu (@EmmaRaducanu) September 28, 2022

Dior has other athletes among its ambassadors, including French soccer player Kylian Mbappé, who has been the face of the fragrance since last year < em>Sauvage.

Renault too

Earlier this year, Auger-Aliassime also became one of the three new ambassadors of the French car brand Renault. The Quebecer sports one of their logos on the sleeve of his t-shirts when he is in a tournament. the manufacturer to encourage the practice of sport by young people. In October 2022, the company inaugurated three refurbished pitches on French soil.