The Auchan hypermarket in Nîmes opens its doors in Cap Costières with its share of new products

The Auchan hypermarket in Nîmes opens its doors in Cap Costières with its share of new products

The first customers discovered the new codes of Auchan, a store opened at the Place du Géant Casino. Midi Libre – MIKAËL ANISSET

The Auchan hypermarket in Nîmes opens its doors in Cap Costières with its share of new products

New stalls for fruit and vegetables, new signage: Auchan is coming to Cap Costières! Midi Libre – MIKAËL ANISSET

The Auchan hypermarket in Nîmes opens its doors in Cap Costières with its share of new products

Le directeur du magasin de Nîmes Costières ravi de l’affluence ce mercredi 12 juin pour le premier jour d’ouverture. Midi Libre – MIKAËL ANISSET

C’est par une haie d’honneur des salariés d’Auchan que les premiers clients ont été accueillis ce mercredi 12 juin à 8 h 30 à Cap Costières.

The first customers of the Auchan hypermarket, which takes the place of Géant Casino in Cap Costières, were welcomed this Wednesday, June 12, from 8:30 a.m., by employees of the Auchan hypermarket. rsquo;ensign who formed a guard of honor for the occasion. "There were a lot of people, as much as for the end-of-year holidays, with a parade of customers waiting for more than three minutes", announced the director of the supermarket Frédéric Paulet.

The latter was kept in his position despite the change of brand and the takeover of Auchan just like 130 employees: " We are going to hire thirty people. Candidates can submit their CV and cover letter at reception. We are recruiting people to handle the cash registers, for shelving, for the bakery, the pastry shop. We are looking for seasonal workers for the summer."

New codes

The director also shared his relief this Wednesday morning after ten days of work to rework the codes, the signage of Auchan (particularly on the exterior façade), to widen the aisles, change the fruit stalls and vegetables, without upsetting everything so that the clientele of Géant Casino does not lose their bearings : "We are happy to open and see with pleasure a lot of clients. It's up to us to build customer loyalty from day one by offering prize pool cards on baby products and other well-identified products."

In addition to the promotions implemented with vouchers worth several dozen euros, the Nîmes management of Auchan insisted on displaying the prices of a basket average at its brand and that of Casino: "Auchan is 18 % cheaper than Casino", specifies Frédéric Paulet who announces the maintenance of the drive service (without CDiscount) and does not hide the fact that it intends to be competitive with its competitors and in particular Leclerc on prices.

High attendance with 5,000 customers per day

The director announces that he will have more flexibility and speed to call on local suppliers, relying on the Auchan range, the logistics platform of Saint-Césaire (grocery store) to stock up on its Qilive brand of household appliances. The hypermarket, which can record up to 5 hours in the event of high traffic ;nbsp;000 customers per day, has benefited, for its development, from the help of a reference store, Auchan Sète, "of a task force from the North (where the group's head office is located, Editor's note)".

Nîmes staff were thus guided and trained to ensure the transition between Casino and the new brand. It remains to be seen how the large stores competing with Auchan, whose store closest to Nîmes was located in Pérols, will react to the arrival of this new player.

“A new dynamic” for the Cap Costières gallery

The director of the Cap Costières shopping mall was able to rejoice at the arrival of more than 8 000’Auchan ;nbsp;m2 evoking "a new dynamic. With Auchan, we have the common goal of making life easier for our customers. Accessible prices, choice and diversity of the offer, quality of service are at the heart of all our orientations"

I subscribe to read more

Add a Comment

Your email address will not be published. Required fields are marked *

(function(d,s){d.getElementById("licnt2061").src= "https://counter.yadro.ru/hit?t44.6;r"+escape(d.referrer)+ ((typeof(s)=="undefined")?"":";s"+s.width+"*"+s.height+"*"+ (s.colorDepth?s.colorDepth:s.pixelDepth))+";u"+escape(d.URL)+ ";h"+escape(d.title.substring(0,150))+";"+Math.random()}) (document,screen)