They blamed a huge backlog in the face of their colleagues elsewhere in the country, and the COVID-19 left them no choice. Thousands of entrepreneurs in quebec have finally done once for all their transition to digital because of the pandemic, or because of it.
“The level of technology, it is well-known that Quebec had much to catch up on,” says Michel Fortin, the general director of the School of entrepreneurs du Québec (ÉEQ).
“And there, with the COVID-19, the entrepreneurs have not really had any other choice than to change their business model and propel themselves online. “
In the Face of the containment, several of them have had to deal with a dilemma difficult : change or disappear, summarizes Mr. Fortin, of which the school came to the aid of hundreds of companies over the last few months.
However, the québec consumers had long since modified their consumption habits, reveal two studies of the Centre facilitating research and innovation in organizations (CEFRIO).
In 2019, the online purchases by adults in québec were as well evaluated at 12.45 billion, an increase of 19 % compared to 2018. The value of the monthly average online shopping basket was $ 318 $ in 2019, an increase of 9 %.
Some 28 % of the respondents have also argued that they have changed their buying habits since the beginning of the crisis of the COVID-19, and 60 % of these adults have the intention to “do more of online shopping for everyday consumer products” to cause the coronavirus.
Like many, Sandrine and Olivier Duplessy, owners of Pastries and Sweets Olive, Rimouski, found themselves without clients or sales from one day to the next day, at the beginning of the pandemic.
Trade popular with local residents and tourists, has therefore done what she had never thought to do this by opening an internet shop.
“We have created an online store in just four days and we started to market new products, that is to say, a range of frozen products to cook at home, such as croissants or chocolatines. And to our surprise, it worked incredibly well. So much so, that we pay for this investment in less than 48 hours, ” said Duplessy.
The products were even delivered to walking to Rimouski, a practice that is respectful of the environment, ” she adds.
In Montreal, the pandemic has forced a lot of transformations. Owner of the delivery service, bicycle free Wheel, Cédric Chaperon, has seen its sales explode thanks to the many delays incurred by Canada Post.
Cédric Chaperon, of The free-Wheel has taken advantage of the delays from Canada Post to expand its delivery services to bike to a good part of Montreal.
“Before, we worked mostly with the food sector, so from one day to the next day, we lost 80 % of our turnover,” he said. So we went to deliver at a private. Many smaller shops do not even have the online store. Therefore, from this side, the impact has been major, ” says he. His company now offers, together with two other similar services, the delivery of bicycle neighborhoods Verdun to Saint-Michel, and from the north to the south of the island.