The pop-up stores “La Rue française” and “L’Ourson” are set up in the city center of Millau for the whole summer

La Rue française has taken up residence in Millau. D.R.

the essential Ambre Puech is the creator of Rue Française and runs the boutique which will be on Rue du Mandarous all summer.

Candles made in Rodez, handmade tableware in Millau and even pottery from Mostuéjouls. La Rue française, sets down its suitcases in Millau for the summer. At its head, Ambre Puech. The entrepreneur, originally from Saint-Africa, launched her brand in 2021. "I started from an observation, when I did my food shopping I paid attention to the origin of the products, less when it came to clothes or decoration, and I turned always towards mass distribution, she presents. I told myself that I was going to create a platform for French creators to be visible."

At first, the selection criteria were simple. "I tried to recruit the brands that I’ loves, she continues. I pay attention to products made in France, I look at the source of the raw materials, that there is no plagiarism and also the notoriety of the brand through customer reviews. ;quot; After working various jobs in the business, she started her own business."I was no longer satisfied from my job and I said to myself that it was time to get started!"

In partnership with L’Ourson de Saint-Affrique

And the mayonnaise sets. Among the gift ideas present in the shop, the posters of Millavoise Julie Besson where it is possible to see the belfry, the Pouncho and other emblems of the city. First online and more recently in physics. She has already made a stopover at La Capelle this winter in partnership with Manon Espitalier from Poppy concept.

For this new experience in a physical store, it is associated with the brand L’Ourson de Saint-Affrique. " We have the same clientele so we chose to work together, continues Ambre. Last summer they had been to La Capelle and They wanted to establish themselves again in Millau, where they have quite a few customers. We thought it was cool to mix the two worlds in the same place." The store is therefore open until the end of August, rue du Mandarous.