The Stable: to export more of our tv

L’Écurie: pour exporter davantage notre télé

MONTREAL | The dating has the odds in tv. The second edition of The Stable, the incubator of tv formats established by the house of Media production Ranch, in partnership with Quebecor’s Content, comes to crown the concept of Heartbreak Hotel, author and professor of dramatic art Isabelle Laperriere.

Last year, the first winner of The Stables, An Tran, had also bet on a potential issue of romantic encounters, family Trip, to try her luck.

“There is clearly a global trend is very strong towards the dating, “observes Sophie Ferron, Media Ranch, instigator of The Stable.

Quebecor Content has the right of first look to the development and dissemination potential of the projects born in The Stable, including Heartbreak Hotel and family Trip, with no obligation or time limit imposed. It may be that these formats will they day be here, maybe not.

The winner of the last year, Year Tran, the ‘hump’ in the middle of the finance and its format is already insured to travel to South Korea, but has not yet had the endorsement to a fire on a platform of Quebecor.

Profitable industry

By launching The Team in 2018, Sophie Ferron hoped to spur the development of tv formats in quebec. Specialized in the field, the producer of True stories of sex and distribution of lightning Stroke and Give the following to the international community believed that the producers here do not necessarily master the b. a.-ba of the creation of formats.

“For me, I see the money that a format can make overseas and around the world,” notes Sophie Ferron. I found that it was not a part of this industry, which is valued at eight billion cdn per year. And this is not just a question of money, but also of radiation. I found that it did not have the expertise and the way to do it, here. I wanted to put Quebec on the “map”!”

What is it that defines a format to the tv? It is a franchise. A “recipe” that we apply in the creation of a programme, and which is scalable and adaptable across many cultures.

Quebec has taken on many formats over the years. The Voice, with its red chairs swivel, The Banker, with his suitcases, and Star Academy, with its daily and its disposal weekly, are good examples of appointment tv that you are going to recognize at first glance, that you are in a cottage in the Gaspé peninsula, or a hotel room in Germany, even if one does not understand the language of the place.

Regardless of which corner of the planet where it will be revisited, the concept has distinctive elements that will be a compulsory part of the adaptation process.

In fiction, A guy, a girl, an idea born from the imagination of Guy A. Lepage and adopted in more than 25 countries, remains the most significant example of the possibility to duplicate a formula at infinity abroad, even if the codes differ depending on whether one seeks to export a series or a platter of varieties.

Work to do

Since the talent can come from anywhere, the doors of The Stable are open to anyone who wants to register. To learn about the workings of the drafting of a format, sales and marketing, being matched with mentors international, the six to eight successful applicants agree to be available 25 hours per month for their training.

“They come with suggestions for super-creative, because they do not have preconceived ideas, specifies Sophie Ferron. They arrive as fans of the tv, and we must never lose that side fan. And they go out of there really equipped to handle.”

Revolution is among the recent examples of the canvas that found a home overseas, with France, Spain, Russia, China, and Lithuania have, or will have, their local version of the dance competition and the “time Revolution”. But Sophie Ferron believes that there is still a lot of work to do to make the Quebec refines its skills in the development of formats.

“We do not have a expertise of formats really recognized. It is quite another business. We, at Media Ranch, we don’t accept a project if we can’t export it”, decreed the business woman, whose father, René Ferron, had created lightning in the 1980s.

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