The Association of contemporary art galleries (AGAC) has just launched an augmented reality mobile application, in collaboration with the montreal studio Dpt., allowing users to discover works of art on their own walls.
The application, named Collect—the application, uses augmented reality, a technology that allows you to integrate virtual elements in real time in your real environment using a mobile device.
“While digital technology transforms our industry, we find ourselves at a pivotal moment. For the Association, it is more important than ever to unite our forces in a spirit of cooperation to seize the opportunities generated by this shift have to. Today, we are pleased to launch a collective project that will make you shine the galleries and their artists, while providing the public with a tool engaging and conducive to discoveries, ” says Julie Lacroix, director of AGAC.
The application Collect is easy to master: simply select either a gallery, a medium or an artist in order to view beautiful works of art The application you will then be prompted to scan your real environment close to a wall in order to install, virtually, the work around you. You can choose among nearly 1,000 works of art submitted by over 40 canadian galleries.
Once the work placed on the wall of your choice, you can take a photo and even you approach the canvas in order to observe details through your device.
Each piece also includes an information sheet that includes its dimensions, the medium used, its price and in what gallery one can find it.
A signed application Dpt.
The application Collect has been designed in collaboration with Dpt., a montreal studio specializing in interactive content.
The company does not do mobile applications; she has also designed interactive installations, movies, virtual reality or augmented, and games.
“Dpt. is an innovation partner creative for brands, culture and entertainment. We use an approach at the crossroads of design, play, research, and film, to design experiences that touch and amaze. We use technology to find new ways to reach and interact with the public. We work with major brands such as Google, Autodesk, Delta Airlines, museums, and cultural institutions such as the NFB, Radio-Canada, Cirque du Soleil, ” says Nicolas Roy, creative Director, Dpt.
Collectible — the application is available free on the Apple App Store and the Google Play Store for Android devices.