Facebook has taken a turn Friday on the moderation of content: the social network is going to prohibit more types of hate messages in the commercials and plans to add warnings to publications issues that it leaves online.
The platform will remove now the pubs which say that people of certain backgrounds, ethnicities, nationalities, gender, or sexual orientation represent a threat to the safety or health of others, ” said boss Mark Zuckerberg in a speech on his profile Facebook.
The network is facing from several weeks to a growing pressure from human rights activists, as well as a part of its employees, users and customers, to moderate to a more uncompromising the content that is hateful.
Organizations of civil society in america, and which anti-defamation League (ADL) and the national Association for the advancement of colored people (NAACP) have called for advertisers to boycott Facebook in July, in order to obtain a better regulation of the groups that incite hatred, racism or violence.
Which act: the giant of the agri-food and cosmetics company Unilever, the american society of telecom Verizon, the glacier Ben & Jerry’s (Unilever), the manufacturers of leisure items outdoor Patagonia, North Face and REI, as well as the recruitment agency Upwork have responded to this.
Mark Zuckerberg spoke Friday about the preparation of the platform to the approach of the November presidential and assured that the measures taken were ” directly returns the part of the organisation for the defence of rights “.
“The elections of 2020 were forecast to be already boiling, and this was before dealing with the complexities of additional related to the pandemic, and in the demonstrations for racial justice in the country,” he noted in the preamble.
It is committed to ensuring that its teams are mobilised to counter any attempt of labourers to remove the vote (especially minorities).
And it is income, without mentioning it explicitly, on the incident that has sparked an outcry against its network.
Unlike Twitter, Facebook has refused to take action on messages polemics of the president at the end of may, a vote by correspondence (which he likened to the electoral fraud) and another on the protests and riots that followed the death of George Floyd, an African-American, was asphyxiated by a white policeman in Minneapolis.
Twitter had chosen to hide about the president, and reduce their movement potential, while leaving them available for consultation.
Facebook out now of his policy of withdrawal or nothing, and adopts a position mid-way.
“Users can share this content to condemn it (…) but we will add a warning to tell people that the content they share may be violating our rules,” said Mark Zuckerberg.