The City of Québec and the Office of tourism rely on the tourists quebec this summer and are launching an advertising campaign of $ 750,000 for the draw in the capital.
“Our campaign is a nod to the people of Quebec with the theme of the place, expressed the mayor of Québec, Régis Labeaume. Quebecers are familiar with our city and our region, but we want to remind them how nice it is to stay in a national capital organised on a human scale and where spaces are available, even in urban settings. “
One wants to target an adult audience and family, specifically to the west of the province and of the greater Montreal area, but also of Lanaudière, Montérégie, the Laurentians and the Outaouais region. It seeks to compensate for the loss of international tourists.
The mayor of Québec, Régis Labeaume, has presented the strategy of the City and the Office of tourism to invest in the presence of tourists in quebec this summer. It seeks to compensate for the loss of international tourists.
The mayor considers that the tourists to convince them, because the people of the east are a natural constituency of the region.
“People love Quebec. But it is necessary to remind the world that you exist. “
The mayor wanted to ensure that Quebec would be among the first regions to launch the offensive to woo tourists.
If it had not held to him, one leader would have been in place from the beginning of may. But he had to wait because of the containment measures between the regions.
Choice of holiday
“You want to reach the time when people will make decisions for the holidays. In the two, three weeks, one arrives at the right time. “
The campaign platform will be deployed mainly on the traditional media, insisted the mayor. It will be built around a video advertising and will also be in print.
“More than ever, we need the space,” says the narrative voice on the video that touts the merits of the capital. “Quebec, the place to now find themselves,” she concludes.
The campaign is funded equally by the City of Québec, the government of Canada and the Office of tourism, which each invest 250 000 $.
“We do everything we can to have a season just as profitable as pleasant,” highlighted Benoit Pigeon, director of the Office of tourism of Quebec, which insists on the fact that Quebec is a destination safe and appropriate to the health crisis.
Obviously, does it, the region will not be able to give its full performance, because of sanitary measures. “We will not be seeing what one has seen before,” said the mayor, referring to the peak years in the field of tourism recently.
Packages at a discount will also be offered. The ads will direct visitors to a web page that will offers to local attractions.