Videotron joins forces with the Alouettes
The Montreal Alouettes have announced that they have signed a multi-year partnership with telecommunications giant Videotron.
“Videotron will help improve and amplify the experience of Montreal Alouettes fans during home games, but also outside the Percival Molson Memorial Stadium, during specific activities,” said the Montreal organization in a statement released Monday.
Also, the logo of the Quebec company will now be visible on the uniforms of the “Als” during home and away games for the coming seasons.
Videotron will also present the first home game of the “Als”. Sparrows” in 2023, during the visit of the Ottawa Redblacks to Percival-Molson Stadium on June 10.
“It is with great pride that Videotron is associated with the Montreal Alouettes and their rich history. This partnership reiterates our commitment to the sports and entertainment industry in Quebec. In addition to supporting and promoting the sporting elite, it is also important for us to contribute to the development of a new community of fans of this unifying sport, which is well rooted here”, underlined the Vice-President Marketing – residential market, Videotron and Fizz, Frédéric Déry.
“This association with Videotron is completely natural,” said the Alouettes' director of sales and corporate partnerships, Brian Weightman. The company is rooted in Quebec culture and has always had a real passion for sports.”
This is the first major announcement regarding partnerships with the Alouettes since the purchase of the club. by the President and CEO of Quebecor, Pierre Karl Péladeau.