What is CosMc's, this new McDonald's chain specializing in drinks that is all the rage ?

CosMc's fait déjà un carton outre-Atlantique Capture d'écran Google Maps

Ouvert en décembre dernier, "CosMc's" la nouvelle chaîne spécialisée dans les boissons, fait fureur aux Etats-Unis.

After the "McCafé", McDonald's recently opened its new fast food concept: CosMc's, a brand specializing in drinks and competing with & ;nbsp;Starbucks. The first establishment was inaugurated last December in Bolingbrook, in the suburbs of Chicago, and the beginnings are promising according to CNN.

In this restaurant, lemonades, iced teas, milkshakes, coffees and hot chocolates are on the menu, as is a small snack offering including a few sandwiches, ice creams and other cookies. For reasons of fluidity, CosMc's only offers a drive-thru service: no tables to consume on site in order to reduce waiting time.< /p>

Around ten new establishments in 2024

Although it only opened on December 7, this first CosMc restaurant recorded more than double the number of visits to a classic McDonald's in the month of December. CosMc's restaurants being smaller than those of McDonald's, it's restaurants are smaller than those of McDonald's. is even more than triple the number of visits if we relate to the surface area of ​​the establishment, indicates BFMTV. According to Placer.ai, attendance was even slowed down by the saturation of order spaces. 

CosMc's restaurant in Bolingbrook is a "test establishment" for McDonald's, before launching its new brand on a large scale. This new concept is based on the character of CosMc, a six-armed alien, who appeared in advertising campaigns in the 1980s and 1990s. Even if, for the moment, the group has not announced if CosMc's  would be deployed internationally, around ten new establishments should open their doors in the United States, more precisely in Texas, in the urban areas of San Antonio and Dallas Fort Worth.